About the role

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Purpose: Analytics and Insights is accountable for ensuring that we are translating business and communication objectives into an actionable and measurable media framework for the client. This role is responsible for analysing trends and data in order to effectively develop both innovative and practical solutions for client.

Insights & Learnings:

Support the team with the development & presentation of media strategies through:

Channel evaluation and selection.

Providing target market insights and recommendations

Analysing benchmarks and KPIS

Posting campaign presentations with clear insights and learnings to positively impact future campaigns.

Monitoring competitive media and spend activity, and delivering key learnings, thus ensuring competitive media strategies.

Provide ROI opportunities for clients’ e.g., modeling, integration of strategy & implementation learnings.

Be the custodian of both quantitative and qualitative insight at all stages throughout the strategic planning process.

Think critically and be discerning about information sources.

Understand and predict the dynamics of the market and its implications for the client.

Conduct quarterly media landscape updates & regular media reviews (Competitor analysis and media environment scans)

Assist in developing, updating, and generating data for Interactive Dashboards.

Keep up to date in using media measurement tools.

Analyze website, social media platforms, online stats, trends.

Interpret digital metrics, for a fast-paced and dynamic television environment.

Pull data from Facebook, Twitter, Instagram, Google Analytics and other sources and aggregate results into a proprietary database.
Monitor activity on an ongoing basis to identify optimization opportunities.

The Ideal Candidate 

At least 6 years of through-the-line media experience preferred.

Minimum of 4 years of experience in media analytics.

Familiar with online and social media platforms and publishing in a professional environment (i.e. Websites, Facebook, Twitter, YouTube, Instagram, Google Plus, Vine etc.)

Strong analytical and numeracy abilities required.

Skilled in industry related research and stats tools.

A good understanding of SEO and digital marketing.

Strong up to date understanding of tracking and tagging, attribution modelling, behavioral marketing, database modelling, retargeting, addressability, viewability, brand safety

Strong organizational skills, multi-tasking capabilities and detail oriented.

Good understanding of media channels, both digital and traditional

Problem-solver

Proven experience using data to generate insights and demonstrate their value to influence business decisions.

Experience with MarTech, social analytics (listening and native platforms), reporting dashboard technology and digital media whilst strategically focusing on business objectives.

High attention to detail

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Skills & Tags

go rust ai data analytics marketing

Aplyr's read

WPP Media (GroupM) is a powerhouse in advertising, attracting professionals who thrive in dynamic, global marketing environments.
Synthesized from recent postings & public sources

What's promising

•GroupM offers a diverse range of roles across strategy, data, and creative fields.
•The company is part of WPP, providing access to a vast network of global resources.
•Strong focus on digital and programmatic advertising aligns with market trends.

What to watch

•High-pressure environment may not suit those seeking work-life balance.
•Complex organizational structure can lead to bureaucratic challenges.
•Frequent restructuring may cause job insecurity among employees.

Why WPP Media (GroupM)

•GroupM's scale allows for unparalleled access to global advertising data.
•Specialized roles in programmatic and digital media reflect cutting-edge industry practices.
•As part of WPP, GroupM benefits from a broad spectrum of marketing expertise.

Aplyr’s read is generated by AI from public sources. Was it useful?

About WPP Media (GroupM)

WPP Media (GroupM)

wpp.com

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WPP plc is a British multinational advertising and public relations company, known for providing a wide range of marketing and communications services.