Marketing Manager - B2B SAAS
Confirmed live in the last 24 hours
Kaseya
Job Description
Kaseya® is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseya’s best-in-breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained, strong double-digit growth over the past several years and is backed by Insight Venture Partners www.insightpartners.com), a leading global private equity firm investing in high-growth technology and software companies that drive transformative change in the industries they serve.
Founded in 2000, Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our award-winning solutions, go to www.Kaseya.com and for more information on Kaseya’s culture.
Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers.
Executive Summary
Kaseya is seeking a B2B SaaS Revenue Marketing Campaign Manager to execute integrated, multi-channel marketing campaigns that drive customer expansion and measurable pipeline impact.
You will operate in a fast-paced environment, working closely with marketing, sales, and external partners. While the role interacts with global teams across the business, primary accountability is focused on the Americas.
This role requires a data-driven marketer with strong campaign management skills and the ability to segment, engage, and expand existing customer accounts across the lifecycle.
The ideal candidate thrives under pressure, embraces experimentation, and leverages digital marketing, marketing automation, and AI-powered tools and customer data to optimize campaign performance and uncover new growth opportunities.
What You’re Accountable For
Customer Expansion & Lifecycle Campaigns
-Manage and execute integrated, multi-channel customer marketing and expansion campaigns designed to drive customer growth, product adoption, renewals and retention, expansion revenue, and long-term customer value.
-Manage end-to-end campaign delivery through cross-functional partners including Creative, Digital, Social, Content, Marketing Operations, Customer Success, Sales.
-Use product usage data, customer insights, automation, and AI-driven analytics
Expansion Pipeline & Revenue Influence
-While your primary KPI is MQLs and revenue expansion, you will partner closely with Sales and Customer Success to ensure expansion-ready accounts are properly nurtured, prioritized, and followed up on.
-Provide account-level insights, intent signals, and campaign performance data to support account planning, renewals, and expansion opportunities.
Primary Responsibilities
-Execute and measure a quarterly customer expansion campaign plan focused on adoption, retention, and incremental revenue growth.
-Own campaign management across all stages, including planning, segmentation, execution, optimization, reporting, and post-campaign analysis.
-Webinars, virtual events, and customer workshops
-Execute tiered customer ABM programs aligned to account value, lifecycle stage, and expansion potential, including:
-Account segmentation and prioritization with expansion-focused messaging and offers
-Manage a comprehensive customer webinar and enablement program, including:
-Onboarding, adoption, and advanced-use-case content
Similar Jobs
Red Hat
Technical Content Marketing Writer, Developer Advocate
Wolt
Regional Content Manager
HelloFresh
Staff Product Analyst, Growth
Humana
VP, Direct Marketing Sales / Telesales
Roku
Content Publicity Coordinator
Roku