About the role

Aplyr's Quick Take

This role is about managing the development and launch of seasonal footwear products at Brooks Running. You'll be the main point of contact for ensuring that consumer needs and business goals align throughout the product creation process. It's an individual contributor role focused on execution rather than managing a team.

Good fit

Ideal candidates have several years of experience in product management, particularly in footwear or apparel, and are comfortable translating consumer insights into actionable product strategies. A collaborative and detail-oriented working style will thrive here.

Worth noting

The role emphasizes a strong consumer focus and requires a deep understanding of the running market. Be prepared for a fast-paced environment where timely execution is critical, which may lead to high pressure during product launches.

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

Runner First
- We act in the best interest of the runner
Word is Bond
- We do what we say we’ll do
Champion Heart
- We give our all in everything we do
There is no “I” in Run
- We stay generous with our humanity
Keep Moving
- We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.

Your Job:

The Mission of the Product Line Management and BlueLine teams are to be the voice of the consumer in the product creation process, set the product benefit expectations, and ensure that this vision is maintained from brief to market. The primary goal is to bring Brooks’ complete and competitive footwear product lines to market in a timely and profitable manner and to identify the products, technologies, experiences and processes that will shape the future of running in innovative ways.

The Footwear Product Line Manager II (PLM II) plays a critical role in delivering successful seasonal footwear assortments at Brooks. In this role, you are responsible for the execution of assigned seasonal footwear projects, ensuring consumer wants and needs, product intent, and business objectives come together from brief through commercialization.

As a PLM II, your primary focus is owning and executing within a season, translating consumer insights and springboards into strong consumer-centric product briefs and guiding the product team through the product creation process.

Skills & Tags

go ai product

Aplyr's read

Brooks Running is a dedicated player in the sports apparel industry, attracting talent passionate about innovation and the running community.
Synthesized from recent postings & public sources

What's promising

•Brooks Running focuses exclusively on running, allowing for specialized product innovation.
•The company has a strong commitment to sustainability and eco-friendly practices.
•Brooks Running's emphasis on research and development fosters cutting-edge footwear technology.

What to watch

•Brooks Running faces intense competition from larger sportswear brands.
•Limited public information about the company's financial performance.
•Dependency on the running market may limit diversification opportunities.

Why Brooks Running

•Brooks Running is renowned for its runner-centric approach and community engagement.
•The company's Run Signature program personalizes shoe recommendations based on individual biomechanics.
•Brooks Running's BlueLine Lab focuses on pioneering new technologies in running footwear.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Brooks Running

Brooks Running

brooksrunning.com

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Brooks Running is a company specializing in running shoes, apparel, and accessories, dedicated to providing high-quality products for runners of all levels.