About the role

IXL Learning is looking for a passionate Digital Marketing Analyst to join our digital advertising team. In this role, you will help build and manage ad campaigns for the top brands in edtech, including IXL, Rosetta Stone, Education.com, and TPT. You’ll report directly to the Director of Digital Advertising and collaborate closely with a small team of analysts to craft, launch, measure, and optimize all of our ads. You'll balance your time between the creative and quantitative, writing copy and managing graphic design cases but also analyzing and presenting data. This is a rare opportunity to quickly get hands-on, build skills, and play a meaningful role in connecting learners around the world with truly impactful edtech tools. #LI-CC1

We’re looking for new talent with strong potential. Our ideal candidate is a gifted writer, a pro at Excel and Google Sheets, extremely detail-oriented, and naturally curious about advertising, consumer psychology, and the ways technology is transforming how students learn. Bring your creativity and analytical skills and we’ll support your growth with on-the-job training and mentorship.

This position requires you to be in our San Mateo, CA, headquarters office.

WHAT YOU'LL BE DOING

Building and monitoring ad campaigns in Google, Bing, Facebook, TikTok, and more digital advertising platforms
Analyzing performance data to help us hone our strategy
Writing clear, effective ads for diverse audiences across all of IXL’s brands
Designing and implementing tests to help us understand what kinds of copy, landing pages, audiences, and other factors make a clear impact on ad performance
Participating in team brainstorms for new campaign creative
Collaborating with our graphic design team to produce engaging creative
Meeting regularly with marketing team leaders for input on your work
Presenting your findings to other marketing and product team team members
Owning campaign strategy as you gain experience, taking the lead on choosing what projects to invest in and where to scale back
Thinking strategically about every detail and how it will impact performance, from the length of a YouTube video to the exact wording we use to pitch a new AI tool to the way a piece of influencer content may seem native to Instagram but not native to TikTok

WHAT WE'RE LOOKING FOR

BA/BS degree with some experience in SEM, marketing, or data analysis
Strong analytical skills
Natural critical-thinking and problem-solving skills
Excellent writing and editing skills with a keen attention to detail
Intuition for marketing, someone who loves thinking about what gets a concept to really click for a consumer
Fluency in Excel and Google Sheets, especially Pivot tables
Go-getter mindset, proactive and driven
Creativity and curiosity
Fast learner with solid organizational skills
A passion for education and a desire to help us bring meaningful edtech to students around the world

The base salary range for this full-time position is $70,300 to $75,000 + benefits. Our pay ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

ABOUT IXL LEARNING

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:

1 in 4 students in the United States uses IXL.com
Rosetta Stone provides an immersive learning experience for 25 languages
Wyzant is the nation's largest community of tutors, covering 300+ subjects
Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category.

Skills & Tags

go ai ios data product design marketing

Aplyr's read

IXL Learning is a dynamic EdTech company focused on personalized student learning, attracting professionals passionate about education and technology innovation.
Synthesized from recent postings & public sources

What's promising

•IXL Learning offers personalized learning experiences across diverse subjects, enhancing student engagement.
•The company is expanding its reach with a variety of educational sales and curriculum roles.
•IXL's integration with Rosetta Stone and Teachers Pay Teachers broadens its educational impact.

What to watch

•Critics highlight concerns about the effectiveness of IXL's learning algorithms.
•The company faces stiff competition from other established EdTech firms.
•Limited public information about employee satisfaction and work-life balance.

Why IXL Learning

•IXL Learning's platform provides tailored educational experiences across multiple disciplines.
•The company leverages partnerships with Rosetta Stone and Teachers Pay Teachers to enhance offerings.
•IXL's focus on curriculum alignment ensures educational content meets diverse educational standards.

Aplyr’s read is generated by AI from public sources. Was it useful?

About IXL Learning

IXL Learning

ixl.com

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IXL is an educational technology company that provides personalized learning experiences for students in various subjects, including math, language arts, science, and social studies.