Creative Content Strategist

CREATIVE CONTENT STRATEGIST

INFLUENCE® by WPP Media is seeking a Creative Content Strategist to shape and lead innovative content strategies across owned social channels and earned social (creator-led) campaigns.

This role sits at the intersection of creativity, culture, community and strategy — responsible for developing ideas and narratives that drive engagement, build community, and connect brands meaningfully with audiences.

You’ll combine strategic thinking with creative instinct, translating insights into platform-native storytelling and creator partnerships that push the boundaries of what great social and influencer content looks like.

Key Responsibilities:

1. Strategy & Ideation
   • Develop holistic content strategies across owned social and creator/influencer campaigns, aligned to brand objectives and audience insights.
   • Translate cultural, platform, and audience trends into actionable creative ideas and formats.
   • Partner with creative, social, and influencer teams to craft campaign narratives that feel authentic, relevant, and socially native.
   • Identify opportunities for content innovation across emerging platforms, formats, and communities.
2. Creative Development
   • Develop creative concepts, content themes, and pillars that bring strategic objectives to life across owned social and creator-led campaigns.
   • Ensure all content ideas and campaigns clearly ladder back to overall brand strategy, audience insights, and campaign objectives.
   • Collaborate with social and influencer teams to translate concepts into compelling, platform-native content.
   • Maintain consistency and quality across all content outputs, ensuring they align with brand voice, cultural relevance, and audience engagement goals.
   • Provide strategic guidance on creative execution, balancing innovation with practical delivery constraints.
3. Performance & Insights
   • Work with data and analytics teams to extract insights from content performance, using them to refine strategy and creative approaches.
   • Continuously monitor cultural moments, social behaviours, and creator trends to keep brand content ahead of the curve.
   • Present strategic recommendations, creative ideas, and post-campaign learnings to clients and internal teams.
4. Collaboration & Integration
   • Partner closely with social & influencer teams, as well as wider media leads to ensure alignment across earned, owned and paid activity.
   • Collaborate with media and platform partners to leverage new features, betas, and opportunities.
   • Contribute to new business and pitch development with strategic and creative thinking. 

Skills and Qualifications:

• 4+ years’ experience in social, digital, or influencer marketing — ideally within a creative or media agency environment.
• Strong understanding of social platforms, creator ecosystems, and content formats.
• Proven experience developing social-first creative strategies and storytelling frameworks.
• Excellent writing and communication skills with an eye for visual storytelling.
• Confidence in presenting ideas and strategies to clients and internal stakeholders.