Full Stack Builder

Role Overview

We are hiring a Team of One – Full Stack Builder.

• You will own a problem space end-to-end — from discovery and strategy to architecture, implementation, launch, metrics, and iteration.
• You are responsible for outcomes, not tasks.
• You will think like a Product Manager, execute like a Senior Engineer, and own impact like a Founder.

• Own a clearly defined problem area within the platform.
• Conduct lightweight discovery: customer calls, support ticket mining, analytics review, win/loss insights, session replays.
• Write sharp problem statements and define measurable success criteria.
• Turn ambiguity into structured thinking and validated hypotheses.
• Identify opportunities to improve activation, retention, revenue, or operational efficiency.

• Define MVP vs V1 vs V2 iterations and define the requirement
• Goals & KPIs
• In-scope / out-of-scope
• User stories & acceptance criteria
• Edge cases & risks
• Maintain clear decision logs and documentation.
• Prevent scope creep through structured thinking.

3. UX & Experience Ownership

• Design intuitive user flows and information architecture.
• Think deeply about onboarding, empty states, failure states, and microcopy.
• Ensure experiences align with platform conventions.
• Ship functional, usable interfaces even when design support is limited.
• Advocate for customer clarity and simplicity.

• Architect scalable systems across frontend, backend, APIs, automation, and AI workflows.
• Ship production-grade code with high reliability and maintainability.
• Balance latency, performance, scalability, and cost.
• Build integrations and automation frameworks.
• Own migrations, backward compatibility, and system resilience.

• Build LLM-powered features, agents, or workflow automation.
• Design evaluation loops and guardrails.
• Optimize inference cost, latency, and reliability.
• Continuously iterate based on real usage signals.

• Define KPIs for every feature shipped.
• Instrument events, funnels, and telemetry.
• Monitor adoption, activation, engagement, and failure metrics.
• Run lightweight experiments or A/B tests.
• Use data to drive iteration and continuous improvement.

• Improve system observability and monitoring.
• Automate internal workflows to reduce cycle time.
• Maintain clean documentation and runbooks.
• Continuously reduce tech debt and UX debt.

• Reduced cycle time from idea → production.
• Production-grade systems (not prototypes).
• Measurable improvement in product KPIs.
• Lower support tickets and improved customer satisfaction.
• Clear documentation and scalable architecture.
• Strong ownership and minimal oversight required.

• 5+ years of experience as a Product Manager
• Demonstrated track record of shipping production systems
• Strong systems thinking and logical reasoning
• High ownership mindset; operates well with minimal supervision
• Comfortable with ambiguity and fast iteration cycles
• Experience with APIs, automation tools, or AI platforms
• Ability to reason about infrastructure tradeoffs and system reliability

• Experience building LLM-based or AI-driven products
• Familiarity with evaluation frameworks, monitoring, or instrumentation
• Experience with data pipelines, analytics, or telemetry
• Strong UX and front-end sensibility
• Portfolio or GitHub showcasing deployed systems
• Stack: React / Vue / Angular · Node.js / Python / Java

• Frontend frameworks (React, Vue, Angular, etc.)
• Backend development (Node.js, Python, Java, etc.)
• API design and system integration
• Database architecture & optimization
• Cloud infrastructure fundamentals
• Monitoring and observability tools
• Performance optimization

• Product discovery & customer research
• Problem framing & structured thinking
• Roadmapping & prioritization frameworks
• KPI definition & data-driven iteration
• UX thinking & experience design
• Stakeholder communication & alignment
• Outcome-based ownership mindset

• Builders who prefer ownership over hierarchy and want to own outcomes end-to-end.
• Engineers who think like product leaders and make strong product decisions.
• Product thinkers who can ship real, production-grade systems, not just write specs.
• Individuals comfortable operating in high-ambiguity environments with minimal process.
• Builders who actively leverage AI tools, automation, and modern development workflows to accelerate prototyping, coding, testing, and product development.
• Individuals who use AI-assisted development (LLMs, copilots, automation workflows, code generation tools, etc.) to move faster while maintaining high engineering quality.
• People excited about moving quickly from idea → prototype → production, using AI and automation to dramatically reduce development cycles.

Why Join HighLevel

• Massive scale and real-world impact.
• Remote-first flexibility.
• AI-native innovation environment.
• High ownership and autonomy.
• Fast decision-making and minimal bureaucracy.
• Opportunity to build products used by millions.