Account Executive, CEW/VR Specialist

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Job Title: Sales Specialist, CEW and VR

Reporting to: Director of Sales, Canada
Direct Reports: None
Location: Remotely anywhere in Canada
Travel expectations: approximately 50%

Your Impact

The Canadian Sales Specialist for CEW & VR is responsible for selling TASER and Virtual Reality training products and services to Municipal, Provincial and Federal agencies. This is a quota carrying, external field position. Your ability to articulate life-saving solutions, build and maintain senior level relationships within the government, navigate across customer needs for training and implementations, are critical factors in success in this role.

At Axon, our goal is to make each individual feel valued for his or her contributions to the company’s mission to protect life. We are looking for intelligent people who want to do remarkable things. We strive to create an environment where people can succeed and enjoy coming to work every day. Life at Axon is fast paced, challenging and meaningful. Here, you’ll take ownership and drive real change. You will constantly grow as you work hard for a mission that matters at a company where you matter.

What You’ll Do:

• Develop and Execute Account Strategies: Develop a clear and specific sales strategy that outlines the plan for key agencies and our Canadian distribution partner, initiating trials & evaluations and supporting the Canadian TASER Advisory Board members. The sales plan should outline specific targeted agencies and activity needed to develop sales, key contacts and relationships with customers.
• Build and Maintain a Robust Sales Pipeline: Identify key opportunities and produce a verified pipeline for Municipal, Provincial & Federal (Public Safety agencies) and adjacent markets such as Corrections, that is at least three times greater than the quota associated for the region.
• Learn the Axon Ecosystem: develop a deep understanding of how each of the products and services relates to helping our customers be more effective in the field. Be able to articulate the value of the Axon product and services in a meaningful way that resonates with our customers. Partner with the Canadian TASER Advisory Board members on key value propositions, training and plans to increase utilization and training across TASER suite of products and services.
• Increase Market Awareness: In connection with our Sales Director and Marketing team, assist in developing a marketing plan and key messaging for Provincial, Federal and Adjacent markets in Canada for the growth and acquisition of TASERs. The marketing plan should include key messaging, collateral and event strategies including a timeline for execution for each component.
• Manage and Oversee Proposal Responses: Assist our proposals team with responses to Request for Proposals (RFP) for customers, support for our distribution partner and the Canadian TASER Advisory Board with demonstrations and training of CEW instructors across Canada. While working with the Bid Response teams, you will be leading the strategy o