Director, Product Marketing

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Lead a lean Product marketing team [within a wider High-Net-Worth (HNW) Product team] tasked to design and deliver HNW product marketing initiatives that are customer-led and commercially-driven.

This covers the full end-to-end journey, from development of compelling product propositions to G2M activation via:
• sales (e.g. product training, sales collaterals, sales-platform content)
• marketing (e.g. below-the-line (BTL) materials, online/digital marketing, PR/events)

Job Requirements:

Create compelling product propositions by working with the product design team to provide customer-led & commercially driven insights, potentially acquired through competitor assessments and/or consumer and distributor research. Following which, the product proposition will need to be crafted using storytelling techniques to be clear and compelling.

Manage the G2M activation development by collaborating with internal & external stakeholders, ensuring timely delivery to a high standard. This includes managing external vendors & partnering with internal functions to create cut-through, professional customer-facing assets & sales-driving collaterals. Also ensure all materials meet internal standards and regulatory requirements and work closely with distributors to coordinate effective roll-out of the materials.

Lead and coach the direct report to strengthen strategic thinking, communication quality, and project execution capability. Foster a collaborative, performance-driven culture.

Drive and take charge of various ad-hoc projects (e.g. distribution partner promotions) and help manage the team budget exercises and reporting

Qualifications and Experience

• University graduate (no limitations in terms of field of study)
• Minimum 10 years of related experience gained in the financial services industry
• Prior global/regional/multi-market experience
• Prior HNW-focused sales and marketing exposure will be a plus
• Willing to be Located in HK

Skills/Knowledge

• Exceptional skills in written and spoken English; knowledge of Chinese (Cantonese or Mandarin) will be a plus
• Good understanding of insurance products - specifically health, protection and wealth plans
• Significant experience with unearthing customer insights (via research) and leveraging them in propositions
• Skilled in translating complex/technical info into customer- and distributor-led communication (language & visuals)
• Innovative and creative thinker with storytelling skills
• Strong strategic communication abilities – knows how to communicate to achieve conversion  
• Experience of supporting Distributor training and possesses good understanding of the sales journey
• Considerable experience in developing customer- and distributor-friendly sales and marketing materials (e.g. product brochures & videos, organizing product launch/revamp G2M campaigns) designed to professional quality
• Strong design sense – understand how to use infographics effectively
• Excellent project management and organizational skills - proactive and able to meet tight timelines
• Solid experience in managing internal stakeholders and external vendors
• Strong inter-personal skills and ability to work in a fast-paced business environment
• Exceptional attention to detail, including word‑by‑word review

 

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.