About the role
End Date
Thursday 25 June 2026Salary Range
£0 - £0We support flexible working – click here for more information on flexible working options
Flexible Working Options
Hybrid Working, Job ShareJob Description Summary
.Job Description
JOB TITLE: Director, Credit Flow Sales
LOCATION: London
HOURS: Full-time
What you’ll be doing:
This is an exciting opportunity to join a growing team specialising in the distribution of credit products for LBCM’s institutional and corporate client base.
The role suits an experienced flow salesperson who can drive high-frequency client engagement, facilitate primary and secondary market activity, and ensure consistent execution of flow business across market cycles. They should bring strong client relationships and will act as a key interface between clients, Credit Trading, Syndicate, and broader Lloyds Banking Group stakeholders.
Responsibilities include:
- Drive core UK client relationships through consistent idea generation and high-touch engagement, achieving top-tier client rankings while increasing credit flow volumes and revenue across GBP, EUR, and USD markets.
- Demonstrate strong market and credit knowledge by writing and distributing market analysis positioning LBCM as a reliable and high‑quality flow counterparty.
- Be key partner for Syndicate and DCM in primary issuance, shaping investor engagement through market insight, directing distribution strategy, delivery of colour on deals away from LBCM and driving strong execution outcomes.
- Participate in and lead client engagement events on behalf of LBCM Credit Sales, representing the franchise in high-profile meetings, roadshows and targeted events alongside Trading, Syndicate and Coverage colleagues.
- Identify new flow client opportunities, distribution gaps, and product extensions, feeding into desk‑level and broader Global Markets growth strategies.
- Act as a senior leader and role model for the flow credit sales team, actively coaching and developing colleagues to strengthen client engagement and drive new business opportunities.
Why join us?
We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.
What we’re looking for?
- Demonstrated ability to price, execute and risk-manage flow efficiently.
- Strong understanding and a minimum of 7 years experience of credit product markets.
- Proven track record of driving revenue generation in a flow business including volume increases and ranking improvements in a regulated Markets environment.
- Comfortable operating in a hands-on build-out scenario and influencing desk strategy.
- Strong communication and collaborative skills.
- Strong influencing and negotiation skills, with the confidence to engage at a senior level – clients and internal stakeholders.
- Sound commercial judgement under pressure, with a disciplined approach to risk management and conduct.
- Commitment to developing others and sustaining a high‑performing, inclusive team culture.
- Good knowledge of consumer asset classes
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
This is a place for you:
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.
We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
We also offer a wide-ranging benefits package, which includes:
- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as
- discounted shopping
- 30 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental
- leave policies
Ready to make an impact? Apply today.
This role is considered Certified under the Senior Manager and Certification Regime as either requiring mandatory qualifications or being deemed as a role capable of providing ‘significant harm’ to customers. Due to this, successful candidates will be subject to enhanced levels of vetting, and required to complete a fitness and propriety attestation on commencement in role. Colleagues performing this role will be required to be complete a fitness and propriety attestation on an annual basis and will also be subject to additional routine criminal and credit checks
As a certified colleague your details will be published on the FCA’s Financial Services Register
This role has been identified as a Client-dealing function under SYSC 27.8.18R as defined in the FCA Handbook
The Person (“P”) performs the client-dealing FCA certification function for a firm if:(1) P is carrying out any of the activities in the table in SYSC 27.8.19R; and(2) those activities will involve P dealing with:(a) a person with or for whom those activities are carried out; or(b) the property of any such person;in a manner substantially connected with the carrying on of regulated activities by the firm.
If you manage certified colleagues this role will be identified as Manager of certification employees under SYSC 27.8.13R as defined in the FCA Handbook(1) The function of managing or supervising a certification employee, directly or indirectly, is an FCA-specified significant-harm function.(2) A function in (1) is not an FCA certification function for that firm if it is performed by an SMF manager of that firm.
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
Skills & Tags
Aplyr's read
Lloyds Banking Group is a cornerstone of British financial services, employing diverse roles from customer support to cyber security and market risk management.
What's promising
- •Strong market presence in the UK with a wide range of financial services.
- •Consistent focus on digital transformation and technological innovation.
- •Diverse career opportunities across various functions and locations.
What to watch
- •Highly competitive industry with pressure from digital-only banks.
- •Recent economic uncertainties could impact financial performance.
- •Regulatory challenges in the financial sector require constant adaptation.
Why Lloyds Banking Group
- •Deep-rooted history and brand recognition in the UK banking sector.
- •Comprehensive service offerings from personal banking to complex financial solutions.
- •Commitment to sustainability and community engagement initiatives.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Lloyds Banking Group
Lloyds Banking Group plc is a British financial services company that provides a wide range of banking and financial services to personal and commercial customers.