Partner Marketing Manager, Technology Partnerships
Confirmed live in the last 24 hours
Okta
Compensation
$136,000 - $187,000/year
Job Description
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
Partner Marketing Manager, Technology Partnerships
About the Role
As a Partner Marketing Manager for Technology Partnerships, you will be the demand generation architect behind Okta’s most strategic ISV partnerships. You are not just a marketer; you are a business leader responsible for defining how Okta and our leading technology partners win together in the market.
Reporting to the Senior Director of Global Partner Marketing, you will operate with a high degree of autonomy, leading the end-to-end GTM strategy for a portfolio of Tier-1 technology partners. You are responsible for bringing joint innovation to market—including the development and launch of AI integrations with large platform partners—and ensuring these efforts translate into measurable pipeline and revenue impact. You will bridge product and sales, connecting technical integrations to clear customer value and scalable go-to-market execution.
Key Responsibilities
Strategic GTM & Field Activation
- Own the Strategy: Develop and execute the joint marketing strategy for Okta and with key ISV partners including Zscaler, Crowdstrike, Google and more, to drive new leads, increase consumption, and amplify our message in the market.
- GTM Narrative Activation: Partner with Product Marketing to "field-proof" joint messaging. You are responsible for taking high-level technical value propositions and transforming them into actionable, high-conversion marketing assets (e.g., co-branded pitch decks, solution briefs, and sales plays) that resonate with Okta’s global sales force.
- Integrated Campaign Architecture: Lead the design and global rollout of complex multi-partner and multi-channel "Always-On" marketing programs to create unified messaging, value propositions, and joint campaign architecture that captures new market opportunities. You own the strategy for how the joint solution is positioned across webinars, digital demand gen, and major third-party events (e.g., RSAC, Zenith Live, Fal.Con).
- AI Integration Launches: Support the GTM strategy and execution for joint AI integrations with large platform partners, from launch planning through field activation. Ensure these innovations are clearly positioned, enabled for sales, and translated into scalable demand generation and pipeline impact.
- Market Positioning: Act as the subject matter expert (SME) on the competitive landscape of your partner category, ensuring Okta remains the "integration of choice" for the ecosystem.
- Ecosystem Campaign Intelligence: Monitor the performance of joint marketing plays and provide a "feedback loop" to PMM and Product. You identify which narratives are actually driving pipeline in the field and which need to be pivoted based on real-world buyer behavior.
Ecosystem Scale & Influence
- Executive Alignment: Build and maintain high-level relationships with marketing and product leaders at partner organizations to secure premium sponsorship, co-marketing budget, and roadmap alignment.
- Influence and Align Cross-Functionally: Embed our ISV partnerships within Okta’s highly cross-functional working teams, collaborating across alliances, product marketing, field marketing, demand gen, content, PR, and social.
- Global Playbook Development: Design "Scale" packages—repeatable marketing assets and frameworks—that allow regional marketing teams in EMEA and APJ to execute partner motions with speed and consistency.
