About the role
Position: New Commercialization Manager
Location: Pune
The New Commercialization Manager (NCM) is responsible for driving & ensuring a rock-solid platform for robust and successful launches in the region.
Key Responsibilities
- Develop key insights into crop and segment as well as brand experiences to ensure strong and relevant positioning of the product
- Develop thorough Knowledge and understanding of all new commercialization brands for laying out value Plot Demos (VPDs) for Commercial CP Portfolio
- Active member of launch teams & Liaise with Marketing and IFS teams for development of VPD protocol and execution Mark com team on communication concepts
- Member of PCT & actively involve from concept creation ( L-6 ) to Launch (L) stage & help in compiling key customers unmet needs and value drivers in key crop and pest segments
- Understand growers CTQs and key insights on the grower practices.
- Establish KPIs and KPM s of the new product and identify differentiators and delighters and gaps if any
- Develop thorough knowledge on NBCA s Value in use, positioning and overall competitive landscape.
- Train the New Commercialization assistant, market ignition executives & Teams
- Assist in driving the targeted stakeholder –Grower & channel exposure to the prelaunch products by excellent coordination with the Sales and DG team.
- Timely submission of LPD reports & data analysis
Education & Skills:
- Bachelors/Masters Degree in Agriculture
- Experience –10 to 15 years’ experience in CP/pesticides management
- Experience of managing CP (Insecticides, Herbicides, Pesticides, Fungicides)
- Excellent verbal and written communication skills
- Strong interpersonal skills, critical thinking and problem-solving skills
- Strong project management, systems and technical, and time management skills
- Solutions approach and Decision making
Aplyr's read
Corteva Agriscience is at the forefront of agricultural innovation, attracting professionals dedicated to sustainability and cutting-edge crop solutions.
What's promising
- •Corteva invests heavily in R&D, driving innovation in seed and crop protection technologies.
- •The company prioritizes sustainability, aligning with global environmental goals.
- •Corteva offers diverse career opportunities across multiple disciplines, from engineering to regulatory affairs.
What to watch
- •The agricultural sector faces volatility due to climate change and market fluctuations.
- •Corteva operates in a highly competitive industry with constant pressure to innovate.
- •Regulatory challenges in different markets can impact operational efficiency and product deployment.
Why Corteva
- •Corteva's dual focus on seeds and crop protection sets it apart in the agricultural sector.
- •The company has a strong commitment to integrating sustainability into its business model.
- •Corteva's global presence offers employees exposure to diverse agricultural markets and practices.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Corteva
Corteva Agriscience is a global agricultural company that provides farmers with a wide range of seed and crop protection products. The company focuses on innovation and sustainability in agriculture to enhance productivity and environmental stewardship.
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