About the role

Aplyr's Quick Take

This role is about leading a small team to develop and optimize credit lending strategies for new customers in the credit card sector. It combines analytical work with team management and requires hands-on coding skills, particularly in SQL and Python. You'll influence key decisions that balance growth, risk, and customer outcomes.

Good fit

Ideal candidates have a strong background in credit risk and lending strategy, along with experience in leading teams in a fast-paced environment. You should be comfortable working with data and have a strategic mindset to influence senior stakeholders.

Worth noting

This position emphasizes a hands-on approach and requires collaboration across multiple departments. The role also involves significant responsibility in shaping lending strategies that impact a large customer base.

At NewDay, we’re building smarter, more responsible ways to lend — and this role sits right at the centre of it.

As a Senior Manager in our New Lending Credit Strategy team, you’ll lead how we decision new customers across our credit card portfolio. You’ll balance growth, risk, and customer outcomes, using data, insight and innovation to shape strategies that perform.

This is a hands-on leadership role — combining deep analytical work with people leadership to own all lending to new customers across one of the UK’s largest Credit Card portfolios.

What you’ll be doing

Lead and develop a small team of analysts, driving high performance and strong technical delivery
Design and evolve new lending strategies across 6 credit card products, adapting to business priorities and market conditions
Optimise credit decisioning to balance customer outcomes, commercial performance and risk appetite
Use data and analytics to generate insight, answer key business questions and influence senior stakeholders
Expand and embed Open Banking strategies into decisioning to unlock new opportunities
Partner closely with teams across Commercial, Marketing, Data Science, Finance, Product, Fraud, Legal and Risk
Support delivery of business targets through underwriting innovation and strategy development

What we’re looking for

Core experience

Strong background in credit risk / affordability strategy within consumer lending (cards or loans)
Proven experience designing and optimising lending strategies
Experience leading or mentoring analysts in a fast-paced environment

Technical skills

Hands-on coding experience (using SQL and ideally Python)
Strong analytical capability with the ability to turn data into commercial outcomes

What sets you apart

Strategic mindset with the ability to influence decisions at senior level
Strong communicator who can simplify complex ideas clearly
Collaborative approach with the confidence to challenge and improve existing ways of working
Experience working with cross-functional teams and presenting in decision-making forums
Familiarity with modelling techniques and working closely with data science teams.

Why this role matters

You’ll play a key role in shaping how NewDay lends to new customers — influencing decisions that impact millions of people, while helping us grow responsibly.

This is an opportunity to:

Own high-impact strategy end-to-end
Be the “face of cards” in key forums and discussions
Work at the intersection of data, risk, and commercial performance
Help scale innovative approaches like Open Banking across our decisioning

#LI-Hybrid

#LI-TM1

At NewDay, we value all types of diversity. We’re an equal opportunity employer and believe that our differences create a vibrant, authentic working culture. We want all our colleagues to feel able to bring their whole selves to work. We don’t discriminate on the basis of protected characteristics or identities. We make sure that every job is crafted to be inclusive and that people with disabilities or caring responsibilities can take part in the application and interview process.

Tell us if you need accommodations: We’ll put reasonable adjustments in place to support you.

We work with Textio to make our job design and hiring inclusive.

PermanentSenior Manager, New Lending Credit Strategy, Cards.docx

Aplyr's read

NewDay is a dynamic financial services firm focusing on credit solutions, attracting professionals in risk strategy, HR, and engineering roles.
Synthesized from recent postings & public sources

What's promising

•NewDay offers innovative credit solutions tailored to diverse consumer needs.
•The company is committed to enhancing customer experiences through flexible payment options.
•Recent hiring in risk strategy and engineering indicates growth and innovation.

What to watch

•The competitive nature of the financial services market poses challenges.
•Economic downturns could impact consumer credit demand and profitability.
•Limited public information about company culture and internal dynamics.

Why NewDay

•NewDay specializes in consumer finance with a strong focus on credit cards.
•The company emphasizes flexibility in payment options for customers.
•NewDay actively enhances customer experiences, setting it apart in the financial sector.

Aplyr’s read is generated by AI from public sources. Was it useful?

About NewDay

NewDay

newday.co.uk

View company

NewDay is a financial services company specializing in credit cards and consumer finance solutions, focusing on providing flexible payment options and enhancing customer experiences.