About the role
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
SharkNinja is seeking a high-impact Director, Pure Players – LATAM Expansion to own and scale the company’s Amazon and Mercado Libre businesses in LATAM (excluding Mexico). This role carries full commercial and operational accountability for Pure Player performance in-market, including revenue growth, profitability, execution excellence, and platform partnership development.
The Director will act as the single-threaded owner of LATAM Expansion markets Pure Player strategy, translating SharkNinja’s Global Amazon COE playbook into locally relevant execution across both Amazon and Mercado Libre. This leader will manage in-market performance pods, influence cross-functional partners, and serve as the senior point of contact with Amazon Brazil and Mercado Libre LATAM Expansion markets leadership.
This role reports directly to the VP, Pure Players – Americas Expansion; partnering closely with the Global Pureplay COE, LATAM strategy leadership, and Americas retail stakeholders.
Key Responsibilities
P&L Ownership & Commercial Leadership
- Own the Pure Player P&L for LATAM Expansion markets, including Amazon and Mercado Libre.
- Deliver sustainable growth in POS, contribution margin, and retailer gross margin.
- Set annual and quarterly revenue, margin, and investment targets across platforms.
- Balance growth ambitions with long-term channel strategy protection.
Platform Strategy & Joint Business Planning
- Lead Amazon Brazil and Mercado Libre LATAM strategies, aligned to COE principles and local market dynamics.
- Own development and execution of Joint Business Plans (JBPs) with both platforms.
- Lead senior-level negotiations across promotions, media, visibility, fulfillment programs, and commercial terms.
- Build and maintain executive relationships with Amazon and Mercado Libre leadership teams.
Operating Model & Execution Excellence
- Deploy the COE maturity model and High Impact Initiatives across LATAM Expansion markets.
- Establish disciplined operating rhythms (WBRs, MBRs, QBRs) with clear KPI ownership.
- Drive excellence across pricing, promotions, content, media, conversion, inventory, and fulfillment.
- Ensure retail readiness for key tentpoles and peak moments.
People & Pod Leadership
- Lead and develop the LATAM Pure Player performance pod, including Amazon and Mercado Libre account leads.
- Foster a high-performance culture grounded in accountability, speed, and continuous improvement.
- Coach teams to operate as owners, not order-takers.
Cross-Functional & Regional Collaboration
- Partner closel
Aplyr's read
SharkNinja excels in creating high-performance kitchen and home appliances, attracting innovative thinkers and problem solvers eager to simplify everyday tasks.
What's promising
- •SharkNinja consistently delivers innovative products that resonate with consumers seeking efficiency.
- •The company offers diverse roles across global markets, indicating robust international growth.
- •SharkNinja's focus on high-performance products attracts talent interested in cutting-edge technology.
What to watch
- •Limited public information about the company's work-life balance and employee satisfaction.
- •The competitive consumer goods market may pressure SharkNinja's profit margins.
- •Potential challenges in maintaining innovation pace as the company scales globally.
Why SharkNinja
- •SharkNinja's emphasis on simplifying everyday tasks sets its products apart.
- •The company leverages a strong global presence to reach diverse consumer bases.
- •SharkNinja's focus on high-performance, innovative appliances differentiates it from traditional consumer goods companies.
Aplyr’s read is generated by AI from public sources. Was it useful?
About SharkNinja
SharkNinja is a consumer goods company specializing in innovative kitchen and home appliances, known for its high-performance products that simplify everyday tasks.
