Associate Brand Manager, Marketing (Corded)

ABOUT US

At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world. We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to create the next big thing.  We take a team approach to our projects, where everyone has a voice. We want individuals to push limits, look outside the box and think the unthinkable. With the explosive growth we have been experiencing, we’re looking for motivated individuals to join us on our exciting journey. People need to think big, move fast and want to make a significant impact.  Are you ready?

 

ABOUT THE JOB

Our goal is to make Shark a true “devotion brand” – built on deep category and consumer understanding, and brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful brand and business outcomes in a fast-paced, high-growth environment, while helping shape how millions of consumers experience Shark every day.

The Associate Brand Manager will support the category team in executing marketing strategies by contributing to the development of brand strategy, category assortment, and marketing plans that drive program success and strong sales performance.

This role plays a key part in the end-to-end marketing execution, while also contributing to broader Shark brand initiatives. Responsibilities span business analysis, commercialization, brand development, and integrated marketing planning.

 

RESPONSIBILITIES

With direction and oversight from the category lead, the Associate Brand Manager (Corded) will be responsible for the following:

• Support the development of compelling product and brand stories tailored for ecommerce, DTC, and retail channels
• Coordinate go-to-market planning and product launches in collaboration with Global Marketing, IMC, and cross-functional teams
• Shape consumer profiles for brand and sub-brands, including behaviors, attitudes, and media preferences
• Analyze category trends, competitor strategies, and consumer insights to identify growth opportunities and white space
• Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences
• Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell-in
• Work with Consumer Insights to validate messaging and product propositions
• Participate in post-launch evaluations and help apply learnings to future campaigns and commercialization efforts
• Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions-oriented mindset
• Stay current on the competitive landscape, storytelling strategies, and emerging market trends

 

KEY INTERFACES

• Company Leadership: To align brand strategies and marketing plans.
• Product Development: To ensure products align with target audi