About the role

Aplyr's Quick Take

This role is about managing public relations for a blockchain project, focusing on building media relationships and crafting narratives around technical milestones. You'll be responsible for executing PR campaigns, writing press releases, and managing the project's reputation in the media. It's an individual contributor role with a significant emphasis on communication and relationship-building.

Good fit

Ideal candidates have a strong background in PR, particularly in tech or blockchain, with established media contacts. You should be comfortable working independently and have experience in crafting compelling narratives from complex technical information.

Worth noting

The role involves high-stakes communication and requires securing media opportunities at major industry events, which can be demanding. The focus on blockchain technology may limit the pool of suitable candidates who are not already familiar with the space.

We are a foundational Layer 1 blockchain project engineered to solve the global scalability trilemma. As we move from technical breakthrough to mainstream adoption, we need a Public Relations Manager to own our narrative. You will be the primary bridge between our core engineering milestones and the global media, ensuring that our vision for a scalable, decentralized future is communicated with clarity and impact.

Your Core Responsibilities

Build and maintain deep relationships with key journalists, editors, and influencers across both the Web3/crypto trade press and mainstream financial/tech outlets.
Develop and execute comprehensive PR campaigns for major network milestones, partnership announcements, and ecosystem growth initiatives.
Write high-stakes press releases, executive op-eds, and thought-leadership pieces that position our founders as leading voices in the blockchain scalability space.
Act as the first line of defense in managing the project’s reputation, drafting rapid-response messaging for technical upgrades or market-wide events.
Secure high-profile speaking engagements and media opportunities at major global industry events (e.g., Token2049, EthCC, Consensus).

Who You Are

You have a "black book" of established media contacts and know exactly who to call to place a story that moves the needle.
You can distill complex Layer 1 technical specifications into compelling stories that resonate with both retail investors and institutional builders.
You thrive in the 24/7 crypto news cycle and can pivot quickly to capitalize on breaking industry trends.
Your prose is sharp, professional, and requires minimal editing, whether you're drafting a formal announcement or a quick media pitch.

Requirements

5+ years of professional experience in Public Relations (PR) or Communications.
A proven, established network of media contacts within the tech and cryptocurrency sectors.
Extensive experience drafting press releases and managing media inquiries for high-growth tech or blockchain projects.
Deep understanding of the Layer 1 landscape, scalability solutions, and broader Web3 market dynamics.
Ability to work effectively with remote, global teams across various time zones.

Skills & Tags

node ai data

Aplyr's read

Hyphen Connect is a tech innovator in connectivity solutions, employing diverse roles from risk management to marketing, with a strong focus on Mandarin speakers.
Synthesized from recent postings & public sources

What's promising

•Hyphen Connect is at the forefront of connectivity technology innovation.
•The company offers diverse roles, from risk management to tech consultancy.
•Opportunities for Mandarin speakers are abundant, indicating a focus on Asian markets.

What to watch

•High demand for Mandarin speakers may limit opportunities for non-speakers.
•The company appears to have a high turnover in compliance roles.
•Limited public information about company culture and work-life balance.

Why Hyphen Connect

•Hyphen Connect bridges traditional and decentralized finance roles.
•The company emphasizes roles in both tech and financial compliance sectors.
•Focus on Mandarin-speaking roles suggests strategic alignment with Asian markets.

Aplyr’s read is generated by AI from public sources. Was it useful?