Global Marketing Automation Lead

Key Responsibilities 

Platform Strategy & Governance 

• Define and own the global marketing automation strategy and roadmap for Salesforce Marketing Cloud, aligned to business objectives and the Digital Experience strategy. 

• Establish platform governance, standards, naming conventions, security roles, release processes, and change-control for all automated campaigns and journeys. 

• Create and maintain global policies for campaign approval, patient/customer opt-in/consent handling, and data usage consistent with legal and regulatory requirements. 

Campaigns, Journeys & Orchestration 

• Lead design and operationalization of customer journeys and multi-channel campaigns (email, SMS, push, and triggered notifications) via Salesforce Marketing Cloud. 

• Partner with Global Digital Content Ops & Production on reusable journey templates, content blocks, and dynamic personalization frameworks to accelerate campaign time-to-market and ensure consistency. 

• Provide oversight and hands-on support for high-impact global and regional campaigns, ensuring technical implementation quality and adherence to SLAs. 

Data, Integration & Segmentation 

• Drive integrations between Salesforce Marketing Cloud and enterprise systems (Sitecore, SFDC, CDP, clinical systems where applicable), ensuring reliable data flows, identity resolution, and real-time triggers. 

• Define segmentation and audience strategy, leveraging data models and suppression logic to support compliant targeting across markets. 

• Partner with Data Governance and IT to enforce data hygiene, consent management, and MX (marketing experience) data quality standards. 

Platform Operations & Release Management 

• Own platform operations including configuration management, environment strategy (dev/test/prod), release planning, and rollback procedures. 

• Manage platform capacity, housekeeping, and deliver regular platform health and usage reporting. 

• Coordinate platform upgrades, third-party integrations, and vendor feature adoption. 

Compliance, Risk & Quality 

• Partner with Regulatory, Legal, Privacy, and Clinical teams to ensure automation practices meet global and local regulatory requirements, including adverse event routing and medical content controls. 

• Implement QA processes and testing frameworks for journeys, data processing, and templates to minimize risk and ensure a compliant, high-quality customer experience. 

Vendor & Agency Management 

• Manage relationships with Salesforce partners, implementation vendors, and creative agencies supporting automation implementations. 

• Define vendor scopes, SLAs, acceptance criteria, and performance metrics. Ensure external teams operate to enterprise governance and security standards. 

Analytics, Measurement & Continuous Improvement 

• Define KPIs for marketing automation success and build dashboards and reporting to measure campaign effectiveness, engagement, and downstream commercial impact. 

• Use measurement insights to optimize journey design, deliverability, personalization, and audience strategies. 

Change Leadership & Enablement 

• Build operating playbooks, training, and onboarding material for global and regional marketing teams to use Salesforce Marketing Cloud effectively. 

• Evangelize best practices, drive adoption, and serve as the central point of expertise for marketing automation across the organization. 

Strategic Impact 

This role will directly contribute to: 

• Delivering personalized, timely internal & external customer experiences that improve engagement and commercial outcomes 

• Reducing time-to-execute for global campaigns through reusable journeys and templates 

• Ensuring secure, compliant use of customer data in automated communications 

• Providing a single, governed automation capability that scales across regions and business units 

• Enabling data-driven decision making with clear measurement of automation performance and ROI 

Key Stakeholders 

Internal 

• Global Digital Experience Platform Lead 

• Global Digital Experience Content Leads 

• Global Digital Content Ops & Production Lead 

• Global Digital Clinical Content Lead 

• Professional Education 

• Communications 

• Business Unit Marketing Teams 

• CRM and Commercial Operations 

• Data Governance / Analytics / IT 

• Regulatory, Legal & Privacy 

• Clinical & Medical Affairs 

• Regional & OUS Marketing Teams 

External 

• Salesforce Marketing Cloud partners and implementation vendors 

• Creative and production agencies 

• Data/analytics vendors and system integrators 

Scope of Influence 

• Owns the global marketing automation strategy and platform governance across Orthopaedics. 

• Directly manages vendor/contract resources and may have dotted-line responsibility for platform administrators and automation engineers. 

• Shapes cross-functional operating processes that determine how campaigns are planned, approved, executed, and measured across all markets. 

• Acts as the escalation point for platform issues, regulatory questions, and high-profile campaign implementations. 

Experience & Qualifications 

Required 

• Bachelor's degree. 

• 5–7+ years of experience in marketing automation, digital marketing operations, platform management, or a related role. 

• Demonstrated hands-on experience with Salesforce Marketing Cloud as an administrator, developer, or platform lead. 

• Proven ability to build governance, operating models, and reusable automation frameworks at scale. 

• Experience operating in regulated industries (MedTech, pharmaceutical, healthcare) with knowledge of compliance and privacy requirements relevant to marketing communications. 

• Strong project and release management skills with the ability to manage multiple concurrent initiatives. 

• Excellent stakeholder management and communication skills; ability to work in a matrixed, global environment. 

Preferred 

• Master’s degree or advanced certification in marketing technology, digital strategy, or related field. 

• Salesforce Marketing Cloud certifications (Administrator, Marketing Cloud Email Specialist, Journey Builder Specialist) or equivalent platform certifications. 

• Experience integrating marketing automation with enterprise CRM, CDP, or other data systems. 

• Experience with integrations using APIs, ETL processes, and identity resolution techniques. 

• Familiarity with email deliverability, sender authentication (SPF/DKIM), and deliverability best practices. 

• Experience working through digital transformation and/or large-scale change management initiatives, including the ability to drive adoption of new processes, tools, and ways of working across resistant or complex organizations. 

• Background in orthopaedics, surgical technology, or medical devices. 

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. 

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center or contact AskGS to be directed to your accommodation resource. 

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers, internal employees contact AskGS to be directed to your accommodation resource.

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