About the role
You will be part of the User Growth team, responsible for driving the end-to-end user lifecycle—from acquisition and activation to retention. The team focuses on building sustainable growth by identifying whitespace opportunities, launching and scaling new initiatives, and continuously optimizing the funnel through data-driven decisions.
Operating in a fast-paced, high-ownership environment, the team blends structured problem-solving with rapid execution to create meaningful impact at scale. If you’re excited about building for Bharat, this role offers a strong mix of strategic thinking and hands-on execution.
About the RoleWe are looking for a Growth Associate – Performance Marketing to join our User Growth team.
In this role, you will own and scale paid acquisition across key channels such as Google and Meta. You will be responsible for driving high-quality user growth, optimizing CAC, and ensuring efficient budget deployment.
This role requires a strong analytical mindset, experimentation-led thinking, and the ability to translate data into actionable growth strategies.
Aplyr's read
Meesho is a social commerce platform empowering small businesses and individuals, particularly women, to launch online stores via social media. It's a hub for entrepreneurial growth.
What's promising
- •Meesho offers a unique platform for small businesses to reach new customers through social media.
- •The company focuses on empowering women entrepreneurs, providing them with tools to succeed from home.
- •Meesho's business model supports economic growth by enabling micro-entrepreneurs to thrive.
What to watch
- •Meesho faces intense competition from larger e-commerce platforms with more resources.
- •The reliance on social media channels can limit control over customer interactions.
- •Sustainability of the business model is uncertain in rapidly changing digital landscapes.
Why Meesho
- •Meesho's platform uniquely integrates social commerce with traditional e-commerce strategies.
- •The focus on women entrepreneurs sets Meesho apart in the male-dominated tech industry.
- •Meesho's model of enabling resellers to earn from home is innovative in the Indian market.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Meesho
Meesho is an Indian social commerce platform that enables small businesses and individuals to start their own online stores through social media channels. By providing a marketplace for resellers, Meesho empowers entrepreneurs, especially women, to earn income and build businesses from home.
