Analytics, Senior Associate

1575 - Analytics, Senior Associate

Role Summary and Impact

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning is constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

This is meaningful work with real-world impact – the kind you can point to with pride.

Analytics, Senior Associate - Government

We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. We’re endlessly curious. Our team of analytical thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Our UK Analytics capabilities are central to our success, empowering WPP Media’s clients with a full range of Analytics services that deliver tangible impact. This role sits within the broader WPP Media Analytics structure, drawing on the specialist expertise of Modelling, Analytics Consultancy, and Data Science & Solutions teams.

Position Overview

The Analytics Senior Associate, Government will be an integral member of the dedicated analytics team supporting the UK Government account. This role is designed for individuals with 2-3 years of experience who are eager to deepen their expertise in marketing effectiveness and data analysis. The Senior Associate will be actively involved in the delivery of measurement and insight projects from beginning to end, from data analysis and report production to supporting client presentations. This role demands a strong analytical mindset, a keen interest in developing expertise in various measurement techniques, and the ability to autonomously produce accurate and insightful reports to inform critical UK Government communication strategies.

Skills and Experience

Client Leadership:

• Support client interactions by preparing data visualisations and analytical summaries for presentations to UK Government clients and agency teams.
• Liaise with key stakeholders, including suppliers and internal WPP teams, throughout the measurement process to ensure smooth project execution.
• Contribute to understanding client project needs and objectives, assisting in the delivery of relevant and useful insights.

Strategic Measurement & Delivery:

• Assist on the delivery of measurement and insight projects from beginning to end, taking increasing responsibility for project components.
• Help to analyse diverse data sets, identifying trends and patterns, and drawing useful conclusions from the insights.
• Autonomously design, create, and produce accurate campaign performance reports from client specifications,