Growth Management - Associate Vice President - EDC

Confirmed live in the last 24 hours

Paytm

Bangalore, Karnataka

On-site

Posted November 10, 2025

Job Description

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the team:

Offline Payment vertical caters to our merchant partners by offering them products like QR code, Soundbox, EDC, Loan. Paytm has been a pioneer in merchant space by introducing innovative solutions like QR codes to accept payments and Sound-box to recon payments by voice alerts. We are also distributing loans to these partners via our 'Paytm for Business' App.

About the Role:

The Associate Vice President/General Manager (AVP/GM) of EDC (Electronic Data Capture) GMV Growth for Offline Payments will be a strategic leader responsible for driving the gross merchandise volume (GMV) and market share of our offline payments ecosystem, primarily through our EDC terminal business. This senior role requires a deep understanding of payment products, merchant behavior, data analytics, and operational excellence to ensure sustained, profitable growth, focused heavily on merchant usage and retention.

Key Responsibilities:

1. GMV Growth Strategy & Execution

Develop and own the overarching strategy, targets, and execution roadmap for EDC GMV growth in the offline payments segment.

Lead initiatives to increase both transaction frequency and average transaction value on EDC terminals.

Collaborate closely with Sales, Product, and Marketing teams to design and roll out new offers, pricing models, and features that accelerate GMV.

2. Usage and Retention Leadership

Define and track core metrics for merchant activation, usage rate, and GMV retention.

Design and implement targeted campaigns, loyalty programs, and communication strategies to boost active merchant base and minimize churn.

Establish Early Warning Systems for merchants showing signs of reduced activity and deploy immediate intervention strategies.

3. Data-Driven Merchant Cohorting & Actionable Insights

Spearhead advanced data analysis to create nuanced merchant segmentation and cohorting based on key dimensions:

Acquisition Channel, Location/Geography, Business Category.

Initial GMV/Activation metrics, Transaction Behavior (frequency, value, ticket size).

Risk and Profitability profiles.

Identify critical levers and friction points for each cohort (e.g., low-activity segment, high-value-but-churning segment).

Define clear, measurable actions for each identified cohort, which may include specific sales interventions, personalized product upsells, targeted training, or service level adjustments.

4. Merchant Experience (MX) Monitoring and Influence

Own the feedback loop from the merchant base to the Product and Operations teams.

Monitor Merchant Experience (MX) metrics

goaimobiledataanalyticsproductdesignmarketingsales