Content Strategist, Organic Performance Manager

About the Role:

 

As a Senior Content Strategist, you will be part of our growing Organic Performance team, working closely with account leads and our Innovation Hub. You’ll lead the development and delivery of performance-driven content strategies across SEO, Generative Engine Optimisation (GEO), Digital PR and user experience.

Acting as a central point of contact for content across your accounts, you’ll shape strategic direction, oversee execution, and ensure all activity drives measurable business outcomes. This is a leadership role where you will champion the impact of content on digital performance while helping evolve our wider content offering

 

Key responsibilities:

 

• Lead the development and execution of SEO and GEO-led content strategies across key client accounts

• Act as the primary point of contact for all content-related activity, building strong client and stakeholder relationships

• Deliver data-led insights, including content audits, competitor analysis and strategic recommendations

• Oversee end-to-end content production, from briefing through to delivery and performance analysis

• Drive Digital PR and off-site SEO initiatives, including link earning and thought leadership

• Collaborate with cross-functional teams (e.g. paid media, strategy, influencer, UX) to deliver integrated campaigns

• Project manage content workstreams, including mentoring junior team members

• Partner with Innovation Hub teams to develop and implement AI-assisted content workflows

• Monitor, analyse and report on content performance, using insights to optimise future strategies

• Contribute to internal knowledge sharing and champion new approaches to content across the agency

 

About You:

• Proven experience developing and delivering end-to-end content strategies

• Strong understanding of SEO (GEO knowledge is a plus) and how content drives performance

• Excellent copywriting and editorial skills, with the ability to turn insights into clear recommendations

• Confident communicator, able to engage and influence stakeholders at all levels