General Manager, Cruise

Confirmed live in the last 24 hours

Northeastern University

New York City

On-site

Posted February 9, 2026

Job Description

About Fora

Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. Our comprehensive, business-in-a-box platform combines cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships, giving travel entrepreneurs everything they need to launch and scale successfully. At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.

Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City. In 2025, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.

We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.

About The Role

Fora is seeking a seasoned, strategic, and commercially-minded General Manager to lead and scale our rapidly growing Cruise business. Cruise represents one of the most exciting and high-growth verticals at Fora. This leader will own the Cruise P&L, drive advisor success, deepen supplier partnerships, and lead both near-term operations and long-term growth strategy.

Reporting to the CEO and managing a small team, this role combines commercial leadership, operational rigor, and strategic thinking. You'll partner cross-functionally with teams across product, tech, marketing, and advisor experience to elevate Fora as the leading platform for cruise advisors—and ultimately travelers.

Key Responsibilities

Act as the General Manager of Cruise, owning revenue, margin, and full P&L accountability
Build and execute the long-term strategy to position Fora as the leading modern cruise platform
Lead the day-to-day Cruise operation, ensuring systems, support, and processes run smoothly and scale effectively
Manage and develop a growing Cruise team
Deepen supplier relationships to unlock strategic benefits: preferred commission tiers, co-op marketing programs, group rates, and exclusive offers
Drive advisor engagement through high-impact training, support, FAM programs, and performance tracking
Partner closely with cross-functional teams (Product, Tech, Marketing, Advisor Experience) to launch new programs, tools, and campaigns
Leverage data to track KPIs, identify opportunities, and optimize business decisions
Lead seasonal initiatives like Wave Season with clear planning, supplier coordination, and execution

Requirements

8–12+ years of experience with proven commercial ownership (GM, Category Head, P&L leadership roles)
Track record of scaling a business or business line, with clear revenue and margin impact
Deep understanding of the cruise or broader travel industry, including supplier dynamics, commission structures, and advisor ecosystems
Strong leadership experience; has directly managed teams and built org structures
Demonstrated ability to lead cross-functional initiatives involving product, operations, marketing, and tech
Highly data-fluent: comfortable analyzing performance metrics and making insight-driven decisions
Strong relationship-building skills; able to credibly represent Fora to suppliers and advisors
Based in or willing to relocate to NYC
Authorized to work in t