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Senior Manager, Franchise Business Development, CBL

Coca-ColaCoca-Cola·Beverage

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About the role

Job Description Summary:

What You’ll Do for Us

  • Collaborate with the CBL headquarter and cross-functional teams to ensure strategic alignment and successfully implement plans.
  • Utilize an understanding of business opportunities, employing strong analytical skills to aid in the decision-making process. 
  • Assisting in the execution of national and regional initiatives alongside the Franchise Operations Directors and Franchise Operations Managers.  

Key Responsibilities:

  • Monitors performance versus execution objectives, re-plans as necessary, and provides feedback to key stakeholders.
  • Manages discretionary budgets based on regional need.
  • Executes the commercial strategy and plans with franchise (bottling partners) owners for local market execution.
  • Standardizes common approach to capability building based on bottler segmentation.
  • Assesses local Bottler commercial capabilities against established commercial strategies and objectives using the core measures 
  • Coordinates training/development enables more effective processes, scorecards and business routines to achieve the annual business plan.
  • Works with franchise commercial manager to steward the planning process that is in place bi-monthly, ensuring all customer plans are included.
  • Ensures development and implementation of customer and commercial leadership plans on overall brand / price / pack / channel plans and ensure inclusion of Revenue Growth Manager (RGM) strategies and programs to maximize revenue generation.
  • Monitors market conditions and reports competitive activity to management, Bottler and local associates in order to understand program effectiveness and any implementation barriers.
  • Perform other job‑related duties as assigned, aligned with the ongoing evolution of the role and the organization.

Requirements & Qualifications

  • Bachelor’s degree or above in Business, Finance, Marketing, or Management or related field.
  • Direct sales, key account, or franchise management with P&L responsibility.
  • Experience as a Business Partner with direct Bottler or manufacturing experience in the Food and Beverage industry.
  • Experience with annual business planning, forecasting, customer and distributor management.
  • Demonstrated track record for delivering positive revenue results.
  • Fluent in English and Mandarin, with the ability to engage senior stakeholders across functions in a fast‑paced environment.

What We'll Do for You 

  • Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques.
  • Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
  • Learning Culture: Access to resources and management programs that give you the resources to continually develop your skills and knowledge.

Skills:

Location(s):

China

City/Cities:

Beijing

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

June 17, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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Aplyr's read

Coca-Cola is a global leader in the beverage industry, attracting professionals passionate about brand innovation and market expansion.

Synthesized from recent postings & public sources

What's promising

  • Coca-Cola's global brand recognition provides a stable platform for career growth.
  • Diverse product portfolio offers opportunities in various market segments.
  • Strong focus on marketing innovation supports creative career paths.

What to watch

  • Intense competition in the beverage market pressures profit margins.
  • Environmental concerns over plastic waste impact public perception.
  • Regulatory challenges in different markets can complicate operations.

Why Coca-Cola

  • Coca-Cola's extensive global distribution network is unmatched.
  • The company's commitment to brand legacy drives consistent consumer loyalty.
  • Innovative marketing strategies keep Coca-Cola relevant across generations.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Coca-Cola

The Coca-Cola Company is a multinational beverage corporation known for its flagship product, Coca-Cola, and a wide range of other non-alcoholic beverages.

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