Adobe Alliance Lead - North America

Confirmed live in the last 24 hours

VML (Wunderman Thompson)

Chicago, Illinois, United States; Kansas City, Missouri, United States; New York, New York, United States

On-site

Posted March 16, 2026

Job Description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Location: US – (Remote/Hybrid)

Focus: Adobe Alliance Strategy, Revenue Growth & Regional Partner Relationship

Region: North America (NAMER)

The Opportunity

VML Enterprise Solutions is scaling our Adobe alliance in North America and seeking a senior leader to own the regional partner relationship, drive revenue growth, and build the team that establishes VML as a top-tier Adobe implementation partner in the market. This role reports to and supports the Global Adobe Alliance Lead, with full ownership of the North American region.

You will be the most senior VML voice in the Adobe ecosystem for North America. You will set regional alliance strategy aligned to the global joint business plan, own the regional P&L, and lead the NAMER alliance team across sales, solutions, and operations. You’ll work directly with Adobe’s North American field leadership, regional sales teams, industry specialists, and Solution Partner Program (SPP) management to drive co-sell, co-build, and co-market motions.

Your success will define VML’s Adobe trajectory in the largest market—from partner tier contribution to revenue growth to talent investment in the region.

Role Summary

Core Identity: Own the North American Adobe alliance relationship and regional P&L. Accountable for NAMER revenue growth, partner satisfaction, team development, and strategic alignment between VML and Adobe’s North American field organization—in coordination with the Global Adobe Alliance Lead.

You will drive four interconnected motions:

Regional Partner Relationship & Strategy (35%): Own the executive relationship with Adobe’s North American field leadership. Execute the regional alliance strategy aligned to the global joint business plan (JBP).

Revenue & Pipeline Oversight (30%): Drive alliance-attributed revenue in NAMER through co-sell activation, pipeline development, and deal support across verticals.

Team Building & Leadership (20%): Recruit, develop, and lead the NAMER Adobe alliance team across sales, solutions, and operations.

GTM & Market Development (15%): Drive joint go-to-market initiatives, Adobe Summit presence, and VML’s Adobe thought leadership in the North American market.

Accountability Model: Regional P&L ownership with revenue targets. Success is measured by NAMER alliance revenue, pipeline growth, Adobe partner satisfaction in the region, and team development.