Community Marketing Lead

About the role

Anthropic is seeking a Community Marketing Lead to build and run a new storytelling function inside the community team. In this role, you will find the most compelling things people are building with Claude, tell those stories in whatever format fits them best, and build community around the builders. You will partner closely with Product Marketing, Comms, Policy, and the broader community team to make this work useful across the company.

This role is how Anthropic shows what's possible with Claude. Not through product claims, but through proof. Teachers building grading systems, nurses building intake workflows, lawyers building contract review pipelines. This is happening every day in our community, and most of it goes unseen. You will build the function that leads activations and hackathons to surface it, produces it at a high level of craft, and turns it into a repeatable system. The ideal candidate combines community program management and strong creative direction with real production ability and an instinct for where the good stories are.

We're looking for someone who can do the strategy, execution, and the production. You'll build the programmatic pipeline that sources customer stories, produce them yourself, and put them to work across internal and external channels. This is a hands-on role on a small team. 

Responsibilities

• Build and run a user-facing community storytelling function from scratch, including sourcing strategies, editorial standards, content strategy, production systems, and measurement
• Define the creative direction and visual standard for "Built with Claude" as an owned content channel
• Build and operationalize our virtual hackathon program as a key way to surface user projects
• Source builders and their projects from across the community's programs, interview them, and produce spotlights and case studies end to end
• Build and maintain a use case library that functions as a real project repository with working demos and linked repos, not a marketing page
• Develop content strategies that drive user acquisition through proof of product value and expose existing users to new workflows
• Partner with Product Marketing on launch narratives grounded in real community use cases
• Support Comms and Policy with a validated library of proof points they can draw from on demand
• Own the metrics framework that connects community storytelling to user-level outcomes
• Build repeatable systems so a single community post can become a user story, a campaign asset, and a policy proof point

You may be a good fit if you

• Have 7+ years in creative direction, editorial, content strategy, or community marketing, with a track record of building programs from scratch
• Have built content programs or editorial channels from the ground up, not just run existing ones
• Have experience producing or scaling hackathon, competition, or user showcase programs
• Hold yourself to publication-quality standards and treat narrative, visual identity, and editorial craft as strategic work
• Are a strong writer and producer who wants to stay hands-on, not just set direction
• Are self-directed and comfortable operating without a playbook
• Understand how to earn trust in communities and believe the best marketing amplifies real people
• Are comfortable with data and can connect editorial work to measurable outcomes
• Can move between strategic creative direction and fast-turnaround production
• Work well across functions and can make community insights useful to teams with very different mandates
• Thrive in fast-moving environments where you're building the function as you run it
• Are genuinely curious about what people build with AI tools