Senior Analyst, Eats Strategy - Merchant

 

About Rocket Now

 Rocket Now is a food delivery service with no delivery or service fees. Consumers can enjoy a wide variety of cuisines, from Japanese and Western food to healthy options, as well as desserts and drinks, quickly and affordably. The service is currently available mainly in Hokkaido, Tohoku (Sendai), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi,

Shizuoka), Kansai (Osaka, Kyoto, Hyogo), Hiroshima, and Kyushu (Fukuoka). Rocket Now won the Excellence Award in the Shopping Category at the Best App Awards 2025. Furthermore, it has achieved the No. 1 ranking in the Food Delivery App category for nine consecutive months on both the iOS and Android app stores (*1), and the app continues to grow, surpassing 5 million downloads in just 15 months since its launch (*2). *1 Based on integrated iOS and Android data from July 2025 to March 2026. *2 As of January 14, 2025, service release date (Source: Global Market Intelligence: Sensor Tower)

About CP One Japan

CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a US-based company listed on the NYSE (New York Stock Exchange) and one of the Fortune 150 companies, known as a technology company. CP One Japan operates the "Rocket Now" brand food delivery service in Japan, leveraging Coupang's technological capabilities and innovative logistics solutions to provide fast, reliable, and customer-oriented food delivery services to Japanese consumers.

Job Description

Role Overview

The Merchant Strategy Manager plays a core role in shaping Coupang’s merchant-side strategy. This role is responsible for developing analytical frameworks, measurement methodologies, and algorithms that define how the business evaluates merchant selection, coverage, pricing, and expansion.

Working closely with Analytics, Product, Operations, and Sales, this role focuses on turning large, complex datasets into repeatable insights, metrics, and decision tools that directly support business growth. The scope is highly strategic, with ownership over initiatives that influence both what the business prioritizes and how success is measured.

Key Responsibilities

Strategy & Business-Critical Initiatives

• Support and drive merchant-side initiatives that are critical to near- and mid-term business growth
• Help define the strategic roadmap for how merchant data, insights, and metrics are used across the organization
• Translate high-level business questions into structured analytical and measurement frameworks

Measurement, KPIs & Analytics Frameworks

• Own the design and evolution of merchant-related KPIs, ensuring metrics are:
• customer- and outcome-oriented
• analytically sound
• actionable for cross-functional teams
• Partner with Analytics to build scalable measurement frameworks that continuously generate new insights, rather than one-off analyses
• Define diagnostic metrics and leading indicators to explain why performance is changing, not just what is changing
• Ensure consistency and clarity in how merchant performance is measured across teams and forums

Algorithms & Insight Generation

• Develop algorithms and rule-based models to solve concrete business problems (e.g., identifying ghost stores, classifying merchant types, detecting inefficiencies in selection, pricing, or coverage)
• Own the end-to-end lifecycle of analyses: problem framing, methodology design, validation, and communication
• Proactively surface insights that influence strategic decisions in a fast-moving environment

Cross-functional Collaboration & Execution

• Work closely with Analytics, Product, Operations, and Sales to ensure strategy and measurement translate into execution
• Act as a thought partner to cross-functional leaders by pressure-testing assumptions and proposing data-backed alternatives
• Support alignment across teams by providing a shared analytical and measurement language

Qualifications

Required

• Experience in strategy, analytics, consulting, bizops, or data-driven roles
• Strong analytical skillset; able to work independently with large datasets (SQL proficiency required)
• Experience designing KPIs, metrics, or measurement frameworks for complex business problems
• Ability to structure ambiguous questions and build practical, scalable solutions
• Strong communication skills in a fast-paced, cross-functional environment
• Business level English

Preferred

• Experience in marketplaces, e-commerce, food delivery, or platform businesses
• Background in management consulting, corporate strategy, or advanced analytics
• Familiarity with experimentation, optimization problems, or applied data science concepts
• Comfort operating in fast-paced, ambiguous environments with evolving priorities

What Success Looks Like

• Merchant strategy decisions are driven by clear, well-defined KPIs and analytical frameworks
• Metrics are trusted, consistently used, and clearly tied to business outcomes
• New insights are generated proactively and at speed as the business evolves
• Leadership and cross-functional teams share a common understanding of merchant performance

Why This Role

• Ownership over high-impact, business-critical strategy and measurement problems
• Opportunity to define how success is measured, not just reported
• Close partnership with senior leadership and core execution teams