Vice President, Product Marketing

The Opportunity

PubMatic is at an inflection point. As the programmatic advertising landscape is reshaped by AI, the deprecation of legacy identity infrastructure, and the rapid rise of CTV and retail media, PubMatic has evolved beyond its sell-side roots, to an AI-driven, omnichannel, advertising platform increasing performance at every point in the supply chain.

We are looking for a smart, passionate, and experienced Vice President of Product Marketing to lead this story — and make it land. This is a rare opportunity to own the full product marketing charter at a publicly traded, profitable, and category-defining company, working directly with the CMO and partnering across product, commercial, and global marketing to drive business growth, product-market fit, and market adoption.

If you thrive at the intersection of product strategy, narrative, and go-to-market execution — and you want to build something that matters in a market that is genuinely being reinvented — this role is for you.

What You’ll Own

You will lead PubMatic’s global product marketing function, with responsibility across both inbound and outbound dimensions:

Inbound: product-market fit sprints, audience and buyer insights, managing the core marketing Ps (persona, problem, proposition, packaging, positioning, promotion), and maintaining tight feedback loops with product and commercial teams.

Outbound: go-to-market launches, integrated plans, and enablement strategies that drive pipeline, adoption, and competitive differentiation.

Your Responsibilities

Team Leadership

• Empower and inspire a team of high-performing product marketers, fostering a culture of accountability, innovation, and continuous learning

• Set a high bar for quality, speed, and strategic clarity — and model it yourself

• Attract, develop, and retain top product marketing talent as the function scales

Product Strategy & Positioning

• Partner with product management to define and evangelize product strategy, translating it into differentiated, value-based positioning across PubMatic’s product lines — including AI-driven decisioning, CTV, retail media, and identity solutions

• Own competitive positioning and ensure PubMatic’s narrative is sharp, current, and winning against key rivals

• Develop and maintain deep market intelligence, including voice of the customer, buyer persona insights, and industry trend analysis

Go-to-Market Execution

• Lead GTM planning and launch execution across PubMatic’s product portfolio, ensuring global alignment with regional flexibility

• Drive measurable pipeline impact and revenue outcomes within existing accounts through coordinated GTM programs

• Build and maintain a world-class sales enablement function — arming commercial teams with the tools, messaging, and intelligence to win

Cross-Functional Partnership

• Serve as the connective tissue between product, commercial, and global marketing — ensuring strategy translates to execution at every level

• Partner with PubMatic’s global marketing team to amplify thought leadership, PR, client communications, and events

• Communicate with clarity and frequency to ensure all stakeholders remain aligned on priorities and progress

Performance & Analytics

• Establish KPIs for product marketing impact and track performance against business outcomes

• Make data-driven decisions; hold yourself and your team accountable to measurable results

What You’ll Bring

Required

• 15+ years of experience in product marketing, marketing, and product management within ad tech, digital media, or digital advertising

• Demonstrated success building and leading high-performing, collaborative teams — with a people-first leadership philosophy

• Proven track record of determining product-market fit and taking complex products to market, with genuine affinity for sales enablement

• Strong AI fluency — both as a practitioner (using AI tools to accelerate your team’s output) and as a domain expert (understanding AI’s impact on programmatic, identity, and targeting)

• Experience repositioning a product, team, or category in a fast-moving, competitive environment

• Experience operating in global, matrixed environments with internal and external stakeholders

• Familiarity with the programmatic ecosystem — SSPs, DSPs, data platforms, identity solutions, and the evolving CTV/retail media landscape

• Ability to lead and communicate cross-functionally with sales, product, engineering, and senior leadership

• Skills & Tags

  goaimobiledataanalyticsproductmarketingsales