About the role
Department: New Business, APAC
Reports To: APAC Sales Director
Location: Singapore
Job Summary
This Account Executive's role is responsible for driving growth across Brandwatch and Trajaan in APAC (both part of Cision).
This role is designed for a commercially driven, insight-led professional who can both originate new opportunities - particularly around Social Listening / Consumer Insights / as well as Search Intelligence, Generative Engine Optimization (GEO) - and support complex enterprise sales cycles with deep solution expertise.
You will act as a thought leader and trusted advisor, engaging senior stakeholders across large organizations to identify, shape, influence, and win high-value deals.
Key Responsibilities
- Lead Generation & Strategic Business Development
- Identify, prospect, and secure new business opportunities within assigned enterprise segments to drive revenue growth.
- Build and maintain a robust pipeline through proactive outbound outreach, inbound engagement, and close collaboration with Marketing, SDRs, and internal stakeholders.
- Act as a market-facing thought leader across Consumer Insights, Search Intelligence, GEO, and Social Media Managementthrough LinkedIn, events, webinars, and industry engagements.
- Develop and nurture strong relationships with senior decision-makers, influencers, and key stakeholders across target accounts.
- Stay informed on industry trends, competitive landscape, and evolving customer needs to position differentiated value propositions.
- Cross-Functional Collaboration & Enablement
-
- Collaborate with Sales, Product, Marketing, and Post-Sales teams to share field insights and customer feedback.
- Contribute to the development of scalable assets including repeatable demos, use cases, and solution frameworks.
- Maintain accurate pipeline visibility, forecasts, and account activity in CRM systems.
- Ensure adherence to pre-sales best practices and operational standards.
Qualifications
- Bachelor’s degree or equivalent experience.
- 5years of experience in SaaS or technology solution selling, including enterprise-level new business acquisition.
- Proven ability to manage complex, multi-stakeholder sales cycles and close high-value deals.
- Experience across a combination of lead generation roles.
- Strong experience delivering value-based SaaS demonstrations and articulating business impact.
- Familiarity with structured sales methodologies (e.g., MEDDPICC, SPIN, BANT, Challenger, or similar).
- Solid understanding of digital, data, analytics, or insight-driven platforms, ideally within Marketing, PR/Comms, CX, SEO, or Strategy functions.
- Excellent communication, presentation, and stakeholder management skills.
- Strong analytical thinking and structured problem-solving abilities.
- Ability to collaborate effectively in cross-functional and APAC environment.
Aplyr's read
Brandwatch excels at transforming social media data into actionable insights, attracting tech-savvy professionals passionate about digital consumer intelligence and innovative marketing strategies.
What's promising
- •Strong focus on digital consumer intelligence attracts professionals interested in cutting-edge marketing technology.
- •Recent hiring trends indicate growth in engineering and sales roles, suggesting business expansion.
- •Brandwatch's global presence offers diverse career opportunities across various regions.
What to watch
- •Rapid expansion may lead to challenges in maintaining company culture and employee cohesion.
- •High demand for technical roles could indicate potential skill gaps in current workforce.
- •Limited public information about employee satisfaction and work-life balance.
Why Brandwatch
- •Brandwatch specializes in converting social media data into strategic business insights.
- •The company leverages advanced analytics to enhance marketing strategies for clients.
- •Brandwatch's focus on digital consumer intelligence differentiates it in the marketing technology sector.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Brandwatch
Brandwatch is a digital consumer intelligence company that provides social media monitoring and analytics services to help businesses understand their customers and improve their marketing strategies.
Similar roles
Enterprise Account Executive (Pro Serv) - Data Foundation
Salesforce
Enterprise Account Executive KSA - Data Foundation (MuleSoft + Informatica)
Salesforce
Senior Account Executive – Data Foundation (MuleSoft + Informatica) – Jordanian Market
Salesforce
Informatica Cloud Account Executive, Data Integration
Salesforce