Senior Merchandising Specialist - Local

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united with a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a Sr Merchandising Specialist - Local.

Overview

We are seeking a strategic and results-oriented Senior Merchandising Specialist to support our local merchandising strategy and execution. This role will build digital experiences, improve the patient journey, and maximize conversion rates in a hyper local way. Working closely with cross-functional teams, SEO agencies and AIO platforms, this role will be responsible for best-in-class merchandising, monitoring site metrics, identifying trends, and implementing data-backed improvements to boost product discoverability and overall site experience as well as Google Business Profile management. This role requires a highly organized self-starter who is comfortable building and maintaining scalable systems, workflows, and documentation across multiple concurrent initiatives.

What You’ll Do

• Support the broader Merchandising team in managing the local digital strategy for ClearChoice

• Generate and share insights, learnings and best practices utilizing data, insights, and industry analysis to continually refine merchandising strategies and campaign designs, optimizing engagement, conversion rates, and ROI

• Create compelling, localized merchandising experiences that drive customer engagement

• Manage Doctor profiles, center detail pages and Google Business Profiles for each center maintaining best in class setup and work product

• Partner with Digital Performance team to develop and continuously optimize suite of business reports to identify merchandising opportunities to increase site conversion and patient engagement; including conversion rate optimization ideas

• Monitor competitor web experiences and industry trends to identify innovative merchandising opportunities

• Develop and maintain effective workflows, processes, and timelines for merchandising activities, ensuring efficient and flawless execution of all merchandising initiatives

• Create scalable operational frameworks and documentation that improve visibility, consistency, and execution across local merchandising initiatives.

Education and Experience

• 2+ years of experience in site merchandising, e-commerce, or digital marketing

• Ability to manage multiple projects in a fast-paced, deadline-driven environment

• Bachelor’s degree in Marketing, Business, E-commerce, or a related field

• Proficiency in web tools such as Google Analytics, Tableau, or similar platforms

• Strong analytical skills with experience using data to drive decision-making and optimize merchandising strategies

• Excellent attention to detail and ability to multi-task in a fast moving environment

• Excellent communication and leadership skills, with the ability to influence cross-functional teams

• Proficiency in e-commerce platforms, PIM tools, and analytics platforms (e.g., Salsify, Hybris, Google Analytics, Adobe Analytics)

• Exceptional organizational and project management skills, with the ability to build and maintain structured workflows across multiple stakeholders and initiatives.

Annual Salary Range: $68,000-80,000/year, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.

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