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Lead / Manager
State Sales Manager
Confirmed live in the last 24 hours
HelloFresh
Compensation
$75,000 - $105,000
Sydney, New South Wales, Australia
On-site
Posted April 9, 2026
Job Description
Our State Sales Manager is responsible for the managing and oversight of all internal direct sales & marketing activities and strategies within their respective State/Region, growing a sales team to achieve key business objections. This includes managing all aspects of direct sales activity within their respective State.
You will...
- Plan, direct & coordinate all internal sales & marketing activities in respective State/Region
- Set targets and forecast sales results to achieve key business objections through driving high total conversions and increasing average order values
- Direct and reinforce company brand through the training and oversight of all local customer-facing aspects of the business in respective State
- Develop & implement new sales initiatives or strategies to maximize sales volume, profitability & customer retention/loyalty
- Work closely with Senior Growth Managers & Directors as well as the Brand Team to implement localized sales & marketing initiatives in line with company values
- Protect the company’s brand and values
- Liaise with brand & creative teams to drive customer loyalty & retention through managing team leaders & sales representatives maintenance of brand image
- Management of local direct sales teams across residential & event sales campaigns including sourcing, hiring, onboarding, training and performance management
- Grow local direct sales teams through employment development, hiring, onboarding & training of sales team leaders & sales representatives
- Develop KPI’s of all aspects of the direct sales channel
- Organize and source special events and new opportunities for teams to sell within respective region
You have...
- Experience developing and working towards sales targets & KPI’s
- Managed a team of sales representatives across direct sales campaigns (door to door preferred)
- An obsession with detail and a nature that will not rest until everything is in order
- Quantitative and analytical experience including comfort with Excel
You are...
- Obsessed with food!
- Proactive, ambitious, and assertive: you take ownership of your work and think beyond the scope of a given assignment
- Entrepreneurial and can make things happen
- Excited to work in a fast-paced environment with constant change, comfortable making split-second decisions with far reaching consequences
- Passionate about our business: a foodie or an operations and problem-solving zealot
What you’ll get in return...
- The chance to have a significant impact on one of the fastest-growing global food technology companies in an exciting growth phase
- Flexible working arrangements
- Egoless environment, constant learning with room for personal growth
- Free access to Headspace
- HelloFresh Academies - monthly internal learning & development
- A diverse and vibrant international environment, with offices in 17 countries
- Company discount - 70% off HelloFresh
Start Date: Immediately available - Can wait a notice period
Duration: Permanent full time role. You must have the right to work full-time in Australia.
Location: Sydney Australia
Salary: $75,000 - $105,000 + super.
#S-DNI #LI-DNI
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