Performance Account Executive - adidas

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

This is an exciting opportunity to join the EssenceMediacom team as a Performance Account Executive, working on one of the world's most iconic and innovative brands: adidas.

As part of the adidas European account team based in London, your focus will be on eCommerce best practice and reporting across digital channels and in 20+ EU markets.

You will be instrumental in maintaining smooth ways-of-working between the client, our specialist Digital and Social Hubs, and local country teams. This hands-on role involves leading key team processes, including the end-to-end finance cycle and coordinating campaign reporting updates. You will be a vital communication link, ensuring the timely and excellent delivery of all requests and client work.

Performance Account Executive responsibilities:

• Focus on digital cross-channel reporting and performance - across paid search, social and programmatic
• Provide accurate and timely reports for twice weekly performance updates across lower funnel, midfunnel and app acquisition
• Assist in creation of post campaign analysis and quarterly reviews
• Manage the cross channel set-up and approval process for ecom campaigns in the global adidas reporting tool
• Help to manage the finance process, report on monthly budgets and spends across all eCommerce channels
• Help to manage the requesting and tracking of POs
• Learn the basics of client account servicing and best practices in managing results to meet client KPIs
• Be proactive in the ecommerce space – keeping up to date with trends, market insights and new opportunities
• Respond to global requests
• Attend weekly performance calls and daily internal team catchups, ensuring all key tasks are actioned
• Ensure any client follow-ups and team requests are executed in a timely and professional manner
• Support in the implementation and reporting of European performance test and learn roadmaps
• Support the roll-out and usage of agentic tools and solutions across the broader EU team

 

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary&l