Specialist, Partner Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Specialist, Partner Marketing

Overview: 

The Marketing Specialist leverages partnerships to enhance brand visibility, generate leads, and drive revenue growth via automated activations, comms and campaigns. This role focuses on supporting partners by building and optimizing campaigns while creating approved and templated materials that partners can leverage easily.


Role:

Drive strategy and planning

Develop and execute scale marketing strategies designed to increase partner activations with minimal touch. Gain insight into the partner's market, assist in establishing campaign objectives, and serve as the one-stop shop for any campaigns partner(s) may want to do.

Drive Scale Campaign Adoption

Take messaging and materials from the Integrated Campaigns team and adapt them for broad partner use. Manage comms, social media and digital needs for partners via approved, templated materials. Encourage partners to leverage provided resources to create their own partnership materials and campaigns.

Third-party agency Management

Manage agencies handling partner campaigns, ensuring high-quality execution, knowledge sharing across initiative and building a library of best practices.

Lead Client Meeting and Manage Partnership

Conduct meetings with clients to ensure successful campaigns through open communication and mutual understanding regarding the campaign scope and targets. Establish and sustain partnerships while fostering relationships for partner success.

Manage Budget

Supervise the budget for partner marketing activities across three pillars. Ensure that resources are allocated efficiently to deliver a solid ROI, while ensuring the partner marketing budget complies with Finance guidelines.

Track and Measure Performance to KPIs

Evaluate campaigns and activations to identify best practices, benchmarks, and opportunities for improvement, facilitating campaign optimization across partners. Measure campaign success against key performance indicators such as partner activation, engagement metrics, and deal registration.

Collect Feedback and Drive Continuous Improvement

Gather feedback from partners and internal teams to continuously improve the effectiveness of scale partner marketing campaigns, adjust strategies for future success.

All About You:

Cross-cultural and quick understanding and ability to work across levels in a matrix organization

Ability to align external partner relationships, stakeholders and resources towards a goal.

Ability to manage multiple projects, manage creative resources

Strategic mindset with ability to make quick decisions in challenging, ambiguous situations

Experience planning and measuring ROI for digital campaigns, in-person events, ideally across the Asia Pacific region

Ability to communicate effectively in English

At least 3 years of relevant work experience

Relevant experience in working with vendors and suppliers such as marketing agencies and media, and/or business development

Experience in leading projects, communicating with client stakeholders, preparing project outcomes, presenting ideas and project results

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.