Performance Marketing Manager
Confirmed live in the last 24 hours
Zynga
Job Description
Level Up Your Career with Zynga!
At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.
From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!
Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.
Join us and be part of the play!
Ready to shape how millions discover and engage with our games?
If you're driven by performance, passionate about data, and eager to make an impact in the world of mobile gaming, we’d love to meet you!
We're looking for a Performance Marketing Manager to join our team and scale our top titles across global markets. You'll play a key role in driving growth through strategic user acquisition, data-driven optimization, and creative testing.
What Will You Do?
- Plan, execute, and optimize performance marketing campaigns across channels like Meta, Google, video networks, and mobile DSPs
- Help managing influencer marketing efforts and agency relationships
- Track key KPIs and leverage data to drive the growth of our games
- Partner with the creative team to brainstorm, test, and optimize high-performing ad creatives
- Collaborate with growth analysts to evaluate campaign impact and surface actionable insights
- Explore new UA channels and tactics to diversify and improve the marketing mix
- Conduct competitor research using mobile intelligence tools to spot trends and opportunities
- Stay up to date with mobile industry trends and emerging marketing technologies
What Do You Need?
- Bachelor’s degree in Marketing, Business, Engineering, or a related field
- 3+ years of hands-on performance marketing experience (ideally in mobile apps or gaming)
- Strong analytical mindset; comfortable working with campaign data and turning insights into strategy
- Proficient in using BI tools (e.g. Tableau, Power BI) to extract insights from complex data sets.
- Hands-on experience with leading ASO platforms (e.g. AppTweak, Sensor Tower, Mobile Action) for optimizing metadata, identifying growth opportunities, and analyzing competitor strategies.
- Prior experience working with major social platforms (e.g. Google, Meta) and ad networks (e.g. AppLovin, Unity) is required.
- Experience with retargeting/re-marketing is a strong plus
- Excellent communication skills in English (both written and spoken)
Who Are We?
- A proud Zynga studio based in Istanbul
- Creators of the most popular card and board games in Turkey and the US
- A team fueled by collaboration, passion, and curiosity
- Always pushing the limits of creativity, performance, and fun
We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual o
