About the role

Aplyr's Quick Take

This role is about leading media planning for clients, focusing on strategic communication and integrated campaigns. It's a management position where you'll guide a team, ensure high-quality planning, and collaborate with various specialists to meet client needs.

Good fit

Ideal candidates have several years of experience in media planning and team leadership, with a strong analytical mindset and the ability to translate data into actionable strategies. A collaborative working style and a knack for client relationships will help you thrive.

Worth noting

The role emphasizes raising planning standards and continuous improvement, which could be a great opportunity for someone looking to make a significant impact. The fixed-term contract might be a concern for those seeking long-term stability.

Media Planning Director who can own the strategic media plan for a portfolio of clients and lead a team to deliver integrated, audience-led, results-driven planning. He/She be the person that will be able to turn a business problem into a clear communications task, align specialists across channels, and present recommendations that clients can confidently buy into. Just as important: He/She will be responsible to raise the standard of planning craft on the account and help grow the relationship.

Job Description:

Key responsibilities: Is accountable for leading the planning output across assigned clients, ensuring the team delivers the agency’s planning philosophy consistently and at the highest standard. They shape integrated communications strategies and media plans that are designed to drive measurable business value, reframing media as an investment (not a cost) and identifying opportunities that improve effectiveness and profitability. The Planning Director is responsible for guiding and developing Planning Managers and Executives—setting clear expectations, providing coaching, and driving continuous improvement in planning craft, storytelling, and strategic rigor. They partner closely with analytics, data, and activation teams to interrogate data, develop actionable insights, and translate real-time performance and learning into better planning decisions. They also collaborate with cross-functional leaders to ensure the right capabilities, tools, and products are deployed on the right clients at the right time—delivering great work, strengthening client relationships, and supporting sustainable growth.

Location:

Shanghai - Haisu Plaza

Brand:

Carat

Time Type:

Full time

Contract Type:

Fixed Term Contract （固定期限）

Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
Synthesized from recent postings & public sources

What's promising

•Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
•The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
•Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

•The advertising industry is highly competitive, posing challenges for maintaining market share.
•Rapid technological changes require constant adaptation, which can be demanding for employees.
•Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

•Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
•Its global presence allows for cross-cultural marketing strategies and insights.
•Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Dentsu

Dentsu

dentsu.com

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Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.