Manager, Web & Digital Experience

Please note that we do not offer visa sponsorship for this position.

We encourage applicants to include a cover letter to share more about their experience and interest.

Role Summary

The Manager, Web & Digital Experience is responsible for shaping and optimizing content for NLG’s digital ecosystem to deliver a seamless, compliant, and measurable digital experience for customers, agents, and other users. This role bridges marketing, technology, and user experience to ensure that every interaction on NLG’s digital properties reflects the brand, meets business and compliance requirements, and supports growth objectives.

Reporting to the Director – Digital Marketing, this individual will serve as NLG’s webmaster and CMS subject matter expert from a content authoring and performance perspective. Working closely with IT, Creative Services, Compliance, and agency partners, the Manager, Web and Digital Experience will be the Digital Marketing owner of the CMS environment, including Sitecore, WordPress, and Adobe Experience Manager (AEM). They will partner with IT, Creative Services, Compliance, Business Architecture and other business units to plan and execute the evolution of the user experience on NLG’s digital properties, including the corporate website, agent portal, and customer portal.

This role is the primary lead for search engine optimization (SEO) and site analytics. The manager will manage technical and content SEO across the enterprise, serve as NLG’s SEM Rush power user, conduct keyword research, and partner with the Digital Content & Insights Lead to implement data-driven content and optimization strategies. They will monitor and report on site performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and related tools, ensuring that data insights translate into measurable improvements in traffic, engagement, and conversion.

The manager will design and document end-to-end digital user journeys across the corporate website, agent portal, and customer portal, as well as the various WordPress microsites focused on marketing content, aligning user pathways to site architecture, compliance requirements, and business goals. They will manage and optimize lead generation forms, coordinating with IT to connect web experiences to Salesforce and other systems that support automation, reporting, and conversion tracking. This individual will also oversee the intake and execution of web requests from across the enterprise, ensuring quality execution, brand consistency, and alignment with NLG’s digital strategy.

The ideal candidate is a hands-on digital strategist who understands both the technical and creative sides of web management. They are an excellent communicator and collaborative team player who thrives in a fast-paced, data-driven environment. High energy and proactive, they bring a solutions-oriented mindset to every project. They are fluent in CMS operations, analytics, and SEO, and work effectively across marketing, IT, and creative functions to deliver seamless digital experiences. Success in this role will be measured by a high-performing, compliant web ecosystem that drives lead generation, improves customer experience, and enables scalable digital growth across the enterprise.

 

Essential Duties and Responsibilities

Lead website execution, governance, and optimization: Support the direction, design, and performance evolution of NLG’s corporate website and related digital properties, including the corporate website, WordPress microsites, and agent and customer portals. Ensure the sites reflect brand standards, supports lead generation and agent enablement, and delivers a seamless, compliant user experience across devices.

Own and evolve the CMS ecosystem: Serve as the marketing l