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Overview
Lead / Manager

GTM Revenue Enablement Manager

Confirmed live in the last 24 hours

Justworks

Justworks

New York, New York
Hybrid
Posted March 26, 2026

Job Description

Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

 

Who You Are

As a GTM Enablement Manager, you will drive the execution of strategic go-to-market (GTM) plays across Sales, Customer Success, and Partnerships. You will own the creation of field toolkits and the campaign-level activation efforts aligned to key growth priorities (e.g., upsell, retention, and channel motions).

You are a solutions-oriented and agile collaborator who can quickly translate strategic goals into actionable resources for frontline teams. The ideal candidate has a comprehensive understanding of revenue roles, a customer-first mindset, and the ability to leverage data and tools to enhance program impact.

Key Responsibilities

  • Strategic Program Design: Critically and strategically design programs that leverage multiple learning modalities—including live training, e-learning, workshops, videos, microlearning (bite-sized modules), and on-the-job resources—while incorporating current trends in enablement and learning design to maximize engagement and retention.
  • Field Toolkit Development: Build and maintain practical resources and toolkits, such as scripts, email templates, customer-facing decks, and battlecards, to support the execution of GTM plays.
  • Campaign Activation: Plan and lead activation communications to ensure high field engagement and adoption of new strategies.
  • Tool and AI Utilization: Act as a subject matter expert on core enablement and revenue tools—including Gong, Salesforce, Salesloft, learning management systems, and other platforms used to deliver, track, and measure enablement. Leverage AI technologies to improve efficiency, personalize learning experiences, and enhance overall program impact.
  • Collaboration & Feedback: Work closely with cross-functional partners in Product, Sales, Marketing, and Operations to design programs and establish feedback loops that ensure continuous improvement.
  • Data-Informed Decision Making: Analyze program effectiveness based on feedback, metrics, and performance outcomes to iterate and optimize initiatives.

Day-to-Day Tasks

A GTM Enablement Manager's day is hands-on and project-oriented, working closely with cross-functional teams. You will be responsible for transitioning initiatives from planning to execution, with a focus on the tactical aspects of activation.

  • Enablement Strategy & Design: Spend significant time shaping enablement programs and frameworks to support GTM plays. This includes aligning with business partners across marketing, product, sales operations, and field teams to ensure strategies translate into actionable execution.
  • Content Creation: Build enablement resources to support frontline teams. This could include short presentations, internal communications, field toolkits, microlearning modules, and brief videos to effectively convey key information and drive adoption of GTM plays.
  • Tool Utilization: Leverage
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