About the role

Aplyr's Quick Take

This role is a Vice President position focused on leading data science and digital analytics for Citigroup's US Cards business. You'll manage a team of analysts, develop machine learning models, and optimize digital acquisition strategies. It's a hands-on role that requires both technical skills and strategic thinking.

Good fit

Ideal candidates have over 10 years of experience in data science, particularly in digital analytics and paid media optimization, preferably in the financial or credit card sector. Strong analytical skills and the ability to communicate complex ideas clearly are essential.

Worth noting

This position has a significant leadership component with direct reports, which may not be typical for all data science roles. The emphasis on both technical and strategic aspects suggests a need for a well-rounded skill set.

The Specialized Analytics Ld Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. This role is focused on Digital Acquisitions strategy & capabilities for US Cards business. This is an exciting blend of Data Science, Digital & strategic role. This role will also have a significant number of Analysts directly reporting. Recognized technical authority for an area within the business. Requires basic commercial awareness. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas. Significant impact on the area through complex deliverables.
Responsibilities:

Hands on develop & mentor team-members to develop & approve Machine Learning Models (like XGBOOST)
Drive & deliver in-depth data driven redesign and test recommendations to improve digital funnel efficiency
Optimize Paid Media spend and strategy for Paid Search through google, Aggregator spends and paid social – with models and data driven analytical approaches
Assess ATL strategy and drive recommendations on ATL & BTL investment strategy with advanced attribution techniques
Prepare for senior leadership communications
Incumbents work with large and complex data sets (both internal and external data) to evaluate, recommend, and support the implementation of business strategies
Specialization in marketing, digital and Banking domain
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

10+ years of experience
Hands-on experience in Machine Learning Model development
Experience in Digital Analytics, Paid Media optimization
Working experience in a quantitative field, Financial/Credit Card industry
Must have Demonstrated ability in data retrieving and manipulation as well as proficient analytical skills
Excellent analytic ability and problem solving skills
Proficient in Microsoft Office including excellent MS Excel skills to develop analytic presentations
Excellent communication and interpersonal skills, be organized, detail oriented, and adaptive to matrix work environment

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Job Family Group:

Decision Management

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Job Family:

Specialized Analytics (Data Science/Computational Statistics)

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.

Skills & Tags

data analytics

Aplyr's read

Citigroup is a global financial services leader offering diverse roles, attracting professionals in finance, technology, and operations seeking international exposure and advancement.
Synthesized from recent postings & public sources

What's promising

•Citigroup's global presence offers employees opportunities for international career advancement.
•The company invests heavily in technology, providing roles for tech-savvy professionals.
•Citigroup's diverse services allow for career growth across multiple financial sectors.

What to watch

•Citigroup has faced regulatory challenges impacting its operations and reputation.
•The company's size can lead to bureaucratic processes that slow decision-making.
•Citigroup's restructuring efforts may create uncertainty in job stability.

Why Citigroup

•Citigroup's extensive global network differentiates it from many competitors.
•The firm's commitment to innovation is evident in its technology-driven roles.
•Citigroup offers specialized roles requiring language skills, such as Japanese-speaking positions.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Citigroup

Citigroup

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Citi, also known as Citigroup Inc., is a global financial services corporation that provides a wide range of financial products and services to consumers, corporations, governments, and institutions.