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Casual Games Product Expert

TencentTencent·Technology, Internet Services

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Posted

82 days

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About the role

Business Unit

Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.
Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.
Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.

About the Hiring Team

Game Research Center(GRC) is a department focusing on game industry study, game analysis, game design research, data analysis and game development supporting. We’re one of the world’s leading research facility in game industry, building a global knowledge tank to help our teams make better decisions. We’re looking for innovative and passionate team members who love all kinds of games and have insight about the challenging global market.

What the Role Entails

1. Market Research & Trend Insights
- Track global casual game market dynamics, genre evolution, design trends, and growth patterns.
- Conduct systematic analysis of top-performing titles to distill critical design elements and success factors.
- Deliver high-quality industry summaries and strategic insights for senior leadership and project teams.

2. Product Evaluation & Project Enablement
- Provide product strategy recommendations for priority casual game projects, including core gameplay structure, content pacing, long-term retention, and monetization direction.
- Support key reviews across prototype, MVP, and soft-launch stages with actionable improvement guidance.
- Help teams identify product risks, opportunities, and potential areas for meaningful uplift.

3. Methodology & Framework Development
- Build structured evaluation systems for the casual genre, including category frameworks, experience assessment standards, and content planning models.
- Translate leading teams’ development processes, iteration approaches, and best practices into reusable internal assets.
- Strengthen internal capability through training sessions, workshops, and knowledge-sharing initiatives.

4. Cross-Team Collaboration & Strategic Support
- Work closely with project teams, monetization, and growth functions across domestic and international studios.
- Provide strategic viewpoints on category opportunities, market windows, and potential investment directions.
- Support major decision-making moments by offering clear product perspectives that help align teams.

Who We Look For

1. Experience
- 5+ years of experience in casual game product design or related roles.
- Hands-on involvement in top-performing casual titles within leading markets (e.g., Türkiye), with ownership in product design, systems planning, or core gameplay.
- Strong understanding of Match, Puzzle, Merge, Hybrid Casual, and related genres.

2. Professional Skills
- Strong analytical and product evaluation skills; able to break down the core logic behind successful products.
- Knowledge of growth strategies, content pacing, and long-term retention structures under IAP / IAA models.
- Ability to convert experience into structured methodologies and effectively pass them on to teams.

3. General Competencies
- Excellent communication skills, capable of clearly articulating product perspectives to stakeholders.
- Sharp logic and judgment, able to provide professional recommendations under uncertainty.
- Cross-cultural collaboration experience is a plus.

4. Language & Location
- Ability to conduct professional communication in English.
- Open to relocating overseas or maintaining long-term collaboration with overseas teams.

Location: Flexible. We are open to discussing the most suitable base location depending on the candidate’s background and team alignment.

#LI-RL1

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Skills & Tags

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Aplyr's read

Tencent is a tech giant shaping digital landscapes with a diverse portfolio, attracting talent in gaming, AI, and internet services.

Synthesized from recent postings & public sources

What's promising

  • Tencent's vast digital ecosystem offers diverse career paths in gaming, AI, and cloud services.
  • Strong global presence provides opportunities for international career growth and collaboration.
  • Investment in cutting-edge technology fosters innovation and skill development.

What to watch

  • Regulatory scrutiny in China poses challenges for business operations and strategy.
  • High competition in the tech sector may limit rapid career advancement.
  • Complex organizational structure can lead to bureaucratic decision-making processes.

Why Tencent

  • Tencent's WeChat platform integrates social, payment, and service functionalities uniquely.
  • Pioneering investments in AI and gaming set it apart in tech innovation.
  • Extensive partnerships and investments in global tech companies enhance its influence.

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About Tencent

Tencent is a Chinese multinational conglomerate holding company with subsidiaries in various internet-related services and products, entertainment, AI, and technology.

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