About the role

Aplyr's Quick Take

This role is about developing and executing go-to-market strategies for a DeFi protocol targeting institutional partners like banks and hedge funds. It's a senior business development position focused on building relationships, negotiating deals, and managing partnerships in the real-world asset space.

Good fit

Ideal candidates have 5-10+ years in institutional sales or business development, preferably in fintech or crypto, and possess existing relationships with key decision-makers in financial institutions. A strong understanding of tokenized assets and excellent communication skills are essential.

Worth noting

The role is fully remote but prefers candidates from North America or Asia-Pacific. Fluency in Mandarin or Cantonese is a significant advantage, which may limit the candidate pool.

About the Company / Protocol

We are supporting a leading institutional-grade RWA (real-world asset) DeFi protocol focused on tokenized credit, real-yield products, and fully collateralized, composable primitives. Emphasis is placed on robust risk management, on-chain transparency, legal structuring, and credit enhancement to meet the standards of traditional financial institutions.

As they grow their token coverage and institutional footprint, they are seeking a GTM/BD to build, execute, and scale go-to-market strategies with institutional partners such as financial companies, hedge funds, banks, and market makers.

Role

Senior Go-to-Market / Institutional Business Development (multiple hires possible)

Focus areas:

Traditional finance institutions (banks, hedge funds, asset managers, market makers, custodians)
DeFi ecosystem partnerships (major protocols, vaults, DEXs, aggregators)
Asset origination partnerships (credit funds, lenders, originators)

Key Responsibilities

Build and execute institutional GTM strategy from scratch
Originate, negotiate, and close large allocations from hedge funds, private credit funds, bank treasury desks, family offices, etc.
Own the full partnership lifecycle: outreach → pitch → due diligence → structuring → onboarding → ongoing relationship management
Translate institutional requirements into product, legal, and liquidity solutions
Work closely with product, risk, and investment teams to design bespoke offerings
Represent the protocol at top-tier conferences, private dinners, and industry forums

Requirements

5–10+ years in institutional sales, relationship management, or business development within fintech, crypto, or traditional fixed-income/credit markets
Existing warm relationships with decision-makers at macro hedge funds, credit funds, bank treasury/prop desks, market makers, or custodians
Deep understanding of tokenized real-world assets, private credit, and DeFi yield mechanics
Proven track record of closing $50M–$500M+ deals or allocations
Exceptional communication and presentation skills
Mandarin/Cantonese fluency strongly preferred (significant advantage)
Location: Fully remote — strong preference for North America (NYC/SF) or Asia-Pacific (Singapore/HK/Taiwan/Tokyo/Seoul) time zones

Skills & Tags

go ai product design sales

Aplyr's read

Hyphen Connect is a tech innovator in connectivity solutions, employing diverse roles from risk management to marketing, with a strong focus on Mandarin speakers.
Synthesized from recent postings & public sources

What's promising

•Hyphen Connect is at the forefront of connectivity technology innovation.
•The company offers diverse roles, from risk management to tech consultancy.
•Opportunities for Mandarin speakers are abundant, indicating a focus on Asian markets.

What to watch

•High demand for Mandarin speakers may limit opportunities for non-speakers.
•The company appears to have a high turnover in compliance roles.
•Limited public information about company culture and work-life balance.

Why Hyphen Connect

•Hyphen Connect bridges traditional and decentralized finance roles.
•The company emphasizes roles in both tech and financial compliance sectors.
•Focus on Mandarin-speaking roles suggests strategic alignment with Asian markets.

Aplyr’s read is generated by AI from public sources. Was it useful?