Marketing Manager (Johannesburg)

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride. 

Summary

At Baxter, our mission is to save and sustain lives. To lead the marketing strategy and execution for the Pharma, Clinical Nutrition and Medication Delivery portfolio within Hospital Products, ensuring competitive positioning, successful product launches, and strong engagement with healthcare professionals and hospital decision-makers.

Key Responsibilities

Strategic Brand & Portfolio Management

• Develop and implement strategic marketing plans for the Clinical Nutrition, Medication Delivery and Pharma portfolio.

• Lead lifecycle management for hospital-focused pharmaceutical products.

• Define portfolio priorities, pricing strategies, and positioning to maximize hospital market share.

Promotional Campaigns & Execution

• Develop integrated campaigns for physicians, pharmacists, and hospital administrators.

• Ensure high-quality promotional tools and scientific communication.

• Support and execute national congresses, regional symposia, and medical education events.

Market Research & Business Intelligence

• Monitor competitive landscape, hospital procurement processes, and market trends.

• Provide senior management with regular updates on portfolio performance and growth opportunities.

• Build business cases for expansion into new therapy areas.

Cross-Functional & Sales Collaboration

• Align closely with Sales leadership to ensure effective field execution of marketing strategy.

• Partner with Medical Affairs to drive KOL engagement and ensure scientific accuracy.

• Work with Government Affairs to ensure hospital formulary inclusion and tender success.

Digital & Innovation

• Drive adoption of digital marketing tools (e-detailing, webinars, omnichannel platforms).

• Measure and optimize digital KPIs for continuous improvement.

Stakeholder & KOL Engagement

• Build strong relationships with KOLs, hospital administrators, and procurement officers.

• Represent the company at medical congresses and hospital association events.

Compliance & Governance

• Ensure all activities comply with corporate ethical standards, internal SOPs, and local regulations.

• Manage agency/vendor partnerships to ensure cost-effective and impactful delivery.

Educational qualifications, Relevant experience & Knowledge

• University degree in Pharmacy, Life Sciences, or Marketing (MBA preferred).

• Minimum 3 years of marketing experience in pharmaceuticals, preferably hospital product exposure.

• Proven track record in hospital product launches and lifecycle management.

• Strong knowledge of hospital procurement and tender dynamics.

• Excellent leadership, analytical, and strategic planning skills.

• Fluent in English; advanced proficiency in CRM and analytics tools.

• High flexibility and willingness to travel frequently.

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

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