Social Lead — Social-First Brand Strategy & Execution
Confirmed live in the last 24 hours
VML (Wunderman Thompson)
Job Description
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Role Purpose
The Social Lead is responsible for setting the strategic direction of the brand’s social presence while ensuring execution remains culturally relevant, operationally sound, and performance-driven.
This role requires a strong strategic thinker who can step back to see the bigger picture (“sit on the balcony”) while remaining deeply connected to the realities of day-to-day delivery (“dance on the floor”).
The Social Lead acts as the bridge between:
- Business objectives
- Audience needs
- Platform behaviour
- Content performance
Ultimately, this role ensures that social media is not just active — but intentional, impactful, and future-ready.
Strategic Leadership
Sit on the balcony
The Social Lead defines direction and ensures the brand is moving with purpose.
Responsibilities:
- Develop and evolve the brand’s social media strategy
- Translate business and marketing objectives into actionable social plans
- Identify opportunities for growth, innovation, and cultural relevance
- Guide campaign thinking and platform prioritisation
- Ensure the brand maintains a consistent and distinctive voice
- Anticipate shifts in audience behaviour and platform dynamics
- Provide strategic leadership to the social team
What success looks like:
- Clear strategic direction
- Strong alignment between social and business outcomes
- Proactive decision-making
- Long-term brand growth
2) Executional Oversight
Dance on the floor
The Social Lead stays close enough to delivery to ensure quality, speed, and relevance.
Responsibilities:
- Review and guide content plans and campaign execution
- Provide hands-on support during key campaigns or moments
- Ensure content reflects the strategy and brand positioning
- Identify and resolve delivery risks early
- Maintain quality standards across all outputs
- Support the team in problem-solving and decision-making
What success looks like:
- High-quality execution
- Consistent brand presence
- Reduced delivery risk
- Strong operational flow
3) Team Leadership &a
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