About the role
You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
Job Description:
The AVP, Head of Business Development Strategy and Enablement focuses on strengthening business development strategy, incentive governance, and performance management across the Business Development function to support sustainable business growth. The role is also responsible for enhancing sales effectiveness through disciplined planning, performance monitoring, and cross-functional coordination, while ensuring that key initiatives are well aligned with business priorities and executed effectively across relevant stakeholders.
Responsibilities:
Sales Incentive Strategy & Execution
Lead the design and end-to-end execution of sales incentive programs in collaboration with W&P to drive inflow across channels, ensuring strategic alignment and clear communication to internal stakeholders, intermediaries, and management.
Drive promotion planning and rollout of new initiatives, ensuring strong alignment and engagement with intermediaries and BD teams.
Perrformance Monitoring & Governance
Oversee the tracking and evaluation of incentive program effectiveness, providing timely insights and recommendations to management and frontline BD teams.
Ensure accuracy, governance, and timely delivery of incentive calculations and payouts.
Sales Analytics & Strategic Insight
Lead the delivery of high-quality, data-driven sales reporting (e.g., SIP, production tracking, ad hoc reports).
Generate actionable insights from production data to support short- and long-term business development strategies.
Stakeholder & Communication Management
Act as a key liaison across W&P BD, internal stakeholders, and intermediaries to ensure seamless coordination, alignment, and effective communication.
Project Management & Initiative Delivery
Drive and support key business development projects and initiatives, ensuring timely execution and alignment with business priorities.
Ad Hoc Assignments & Continuous Improvement
Manage ad hoc projects and initiatives with agility, while identifying opportunities to enhance processes, reporting, and operational efficiency.
We offer 5-day work, attractive salary, MPF, group life and group medical insurance; and excellent career development opportunities to the right candidate.
We are an equal opportunity employer and welcome applications from all qualified candidates. Application forms and resume will be kept for a period of 24 months after completion of the recruitment process. (All information will be held in strict confidence and only be used for recruitment purpose).
Job Category:
Channel ManagementPosting End Date:
30/07/2026Aplyr's read
Sun Life is a global financial services leader, attracting professionals in insurance and investment with a focus on innovation and international growth.
What's promising
- •Sun Life has a strong international presence, offering diverse career opportunities across various regions.
- •The company invests in cutting-edge technology, hiring roles like AI Innovator and MLOps Engineer.
- •Sun Life provides a wide range of roles, from actuarial to data governance, appealing to diverse skill sets.
What to watch
- •The financial services industry is highly competitive, posing challenges for market differentiation.
- •Regulatory changes in different countries can impact Sun Life's operations and strategic decisions.
- •Economic downturns may affect demand for insurance and investment products, impacting revenue.
Why Sun Life
- •Sun Life emphasizes innovation in technology, evident from roles like Manager, AI Innovator.
- •The company offers a global career path, with significant operations in Asia and North America.
- •Sun Life's focus on productivity and capability development is highlighted by dedicated leadership roles.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Sun Life
Sun Life is a leading international financial services organization providing a diverse range of insurance and investment products.
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