About the role
Your Role
As a Brand Designer at Gensler, you will focus on creating and elevating brand identities through innovative and impactful design solutions. Leveraging your expertise in branding, you will collaborate with multidisciplinary teams to deliver designs that resonate across various platforms and media. This role requires a strong foundation in branding principles, creative design skills, and technical proficiency in design software.
What You Will Do
- Develop and execute creative concepts reinforcing and enhancing brand identities across diverse media channels.
- Develop and conceptualize wayfinding solutions, applying expertise in materiality, spatial understanding, architectural plans and elevations, and construction processes.
- Create visual assets, including brand guidelines, promotional materials, social media content, presentations, and environmental branding elements.
- Generate and refine multiple initial concepts into documented design solutions that address client needs.
- Prepare production-ready documentation and artwork for digital, print, and environmental branding applications.
- Collaborate with internal teams, project managers, and external vendors to ensure successful project outcomes.
- Maintain consistency and cohesion in branding across various platforms and applications.
- Stay informed on design trends, branding strategies, and emerging tools to keep Gensler at the forefront of innovative design.
Your Qualifications
- Bachelor’s degree in graphic design, architecture, or a related field.
- 5 years of professional experience in branding, signage or graphic design.
- Expertise in Adobe Suite (Illustrator, InDesign, Premiere, Photoshop), Figma and proficiency in Microsoft Office.
- Proficiency in utilizing AI-powered design and creative tools (e.g., ChatGPT, Midjourney, Adobe Firefly, Runway, Flux, or similar) to support concept development, visual exploration, and design workflows.
- Familiarity with Miro, Weavy, SketchUp, Rhino, Revit, and AutoCAD are highly desirable.
- 100% bilingual in English and Spanish, with excellent verbal and written communication skills.
- Strong portfolio demonstrating expertise in branding, signage or graphic design.
- Solid understanding of design principles, typography, color theory, and their application in branding.
- Highly organized, detail-oriented, and capable of managing multiple projects within deadlines.
- Collaborative mindset with a proactive approach to problem-solving.
Life at Gensler
At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to “Well-being Week,” our offices reflect our people’s diverse interests.
We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include subsidized health and life insurance, annual bonus, LinkedIn learning, holiday observance, and employee assistance programs.
As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.
Skills & Tags
Aplyr's read
Gensler is a leading global architecture and design firm known for its innovative projects and diverse career opportunities across multiple disciplines.
What's promising
- •Gensler offers a wide range of roles, providing diverse career paths in architecture and design.
- •The firm is known for its innovative design projects, enhancing its reputation in the industry.
- •Gensler's global presence allows for international career opportunities and exposure to varied projects.
What to watch
- •Gensler's large size might lead to bureaucratic challenges and slower decision-making processes.
- •High competition for roles may limit opportunities for rapid advancement within the company.
- •The firm's global operations could require frequent travel, impacting work-life balance.
Why Gensler
- •Gensler's multidisciplinary approach integrates architecture, design, and planning under one roof.
- •The firm's commitment to sustainability and innovation sets it apart in the architecture industry.
- •Gensler's extensive internship programs provide valuable entry points for students in various fields.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Gensler
Gensler is a global architecture, design, and planning firm that provides a wide range of services including architecture, interior design, and urban planning.
