Brand Strategist Sr

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.

The opportunity

At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.

We are proud of:

• The work we do and the innovation we drive
• Our values of share, care and dare
• A workplace culture that fosters creativity, diversity and autonomy
• Our borderless, global framework, which enables seamless collaboration

The role

Please note, we are only accepting applicants from the provinces of Ontario and Québec for this role. For Québec-based candidates, fluency in English is necessary because the position entails collaboration with teams based in the rest of Americas and occasionally in Europe.

As a Brand Strategist Sr, you are passionate about experience innovation and eager to push the boundaries of what’s possible. You bring 8+ YEARS of experience, a growth mindset and a drive to make a lasting impact.

You will thrive in this role if you are:

• A curious problem solver who challenges the status quo
• A collaborator who values teamwork and knowledge-sharing
• Excited by the intersection of technology, creativity and data
• Experienced in Agile methodologies and consulting (a plus)

Role responsibilities

Lead Executive Alignment, Brand, & Go-to-Market Strategy

• Partner directly with client executive and C-suite leadership to co-create and define the brand's long-term vision, core business objectives, and strategic goals.
• Establish the overarching frameworks that guide internal delivery teams and clients in mapping out execution roadmaps and identifying key performance indicators (KPIs) and measures of success.
• Develop brand positioning, value propositions, and messaging frameworks that clarify how brands show up in the market.
• Guide clients and project teams in the use of AI tools and services.
• Translate business goals, audience insight, and competitive context into a clear go-to-market strategy
• Help clients articulate who they are, why they matter, and what makes them distinctive.

Shape Creative Strategy & Pitches

• Lead strategy for new business and organic growth pitches, from early framing through final narrative.
• Write and steward strong creative briefs that inspire bold, focused ideas.
• Partner closely with creative leadership to shape platforms, campaigns, and brand stories.
• Present strategic thinking clearly and confidently to senior clients and internal stakeholders.

Turn Intelligence into Insight

• Synthesize research, data, cultural signals, and market dynamics into meaningful insights.
• Distill complex inputs into simple, actionable strategic direction.
• Apply both rigor and intuition to move work forward efficiently and thoughtfully.

Collaborate Across Disciplines

• Work seamlessly with creative, accounts, experience, technology, and media partners.
• Act as connective tissue across teams—ensuring brand, message, and ideas are cohesive across websites, campaigns, products, and platforms.
• Help teams see the full ecosystem, not just individual deliverables.
• Ensure strategy is connected to creative output and consistent across touchpoints without becoming rigid or over-engineered.

What Success Looks Like

• Client executives and C-suite stakeholders view you as a trusted partner, relying on your frameworks to align their business vision with measurable brand outcomes.
• The strategic roadmap is clearly defined, actionable, and backed by transparent measures of success that align internal and client teams.
• Clients and internal teams trust your perspective and rely on you to bring clarity to complex brand challenges.
• Creative teams value your briefs and input because they lead to stronger, more differentiated ideas.
• Pitches are focused, persuasive, and well-positioned in the market.
• Strategy is clear, actionable, and tightly connected to creative execution.

Must have qualifications

To be considered for this role, you must meet the following essential qualifications:

• 8–10 years of experience in brand or creative strategy, ideally within an agency environment.
• Demonstrated experience leading integrated brand positioning, messaging, and go-to-market strategy in luxury, retail or CPG – specifically with large multi-national clients.
• Strong track record shaping creative strategy across a mix of experiences—campaigns, websites, platforms, and content ecosystems.
• A systems-oriented mindset: comfortable thinking across journeys, channels, and touchpoints.
• Interest in how emerging technologies (especially AI) are shaping brand experiences, personalization, and creative execution.
• Familiarity with AI at the experience layer (e.g., personalization, content systems, conversational interfaces, dynamic journeys).
• Excellent writing, storytelling, and presentation skills.
• Comfort working in ambiguity while driving toward clear direction and outcomes.
• A collaborative mindset and passion for making the work—and the team—better.
• Advanced French communication skills.

If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.

Skills & Tags

gorustaidataproductdesign