OOH Manager

About WPP Media

WPP Media, part of WPP, is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

 

Role Summary and Impact

As an OOH Media Manager, you will be instrumental in developing and executing innovative Out-of-Home media strategies that drive client success. You will leverage deep market insights, advanced planning tools, and strong client relationships to deliver impactful campaigns across traditional and Digital OOH (DOOH) platforms.

1. Strategic Thinking & Planning:

• Continuously monitor and analyze Turkish and global OOH market dynamics, industry data (e.g., Adex, RD Medya Yatırım), and emerging trends (especially DOOH advancements and measurement methodologies) to formulate strategic insights.
• Thoroughly evaluate client briefs to develop creative, data-driven OOH media strategies and plans aligned with target audience analysis and campaign objectives.
• Demonstrate leadership in OOH market share, media spend analysis, and overall budget management to ensure optimal utilization of brand budgets.
• Make strategic media selection decisions considering critical factors such as location, demographics, traffic data, and brand objectives, ensuring client satisfaction.
• Forecast, model, and report on OOH campaign performance metrics including reach, frequency, and visibility.
• Utilize advanced tools like "Locator tool" effectively for location-based billboard/unit selection and optimization.
• Develop specialized strategies for specific brand objectives such as rapid awareness, product launches, or sales-driven campaigns, integrating creativity into strategy (e.g., city-specific dynamic content, interactive DOOH applications).

2. OOH Market & Media Expertise:

• Possess in-depth knowledge and practical application of all OOH media types including Billboard, CLP, Megaboard, and Digital Screens (DOOH), understanding their features, advantages, disadvantages, and suitability for various campaign objectives.
• Be proficient in verifying media ownership with relevant documentation (e.g., permits, contracts).
• Create optimized, innovative media mixes that achieve maximum visibility and impact even under limited budget conditions, providing expert consultation to clients.
• Analyze competitor OOH activities to develop strategies that provide competitive advantages and integrate them into campaign plans.
• Proactively leverage the flexibility, dynamism, and cost advantages of Digital OOH (DOOH) media to develop integrated campaign strategies, tracking innovations in this fiel