Senior Director, Product Management, Couple Growth & Lifecycle

ABOUT THE ROLE AND OUR TEAM:

The Knot Worldwide is seeking a Product Management leader to help bring more couples to our two-sided wedding marketplace that helps engaged couples build their dream wedding team and wedding pros build successful businesses.  We seek a Product Management leader who can solve challenging and complex user problems, create delightful and beautiful world-class products, hire and develop a strong team of product managers, and drive our organization’s design thinking and execution. The Knot Worldwide uses modern practices operating in agile, self-directed, performance-oriented squads who are driving outcomes through OKRs.

RESPONSIBILITIES: 

• You own the vision, strategy, and performance of The Knot’s Couple Growth& Lifecycle Zone, working cross functionally with the tech and marketing org.
• Optimize our top-of-funnel strategy around both organic traffic, inclusive of LLMs, and paid channels. 
• Seek out, analyze, and synthesize qualitative and quantitative data to devise the most impactful strategies 
• Build our end-to-end growth strategy from traffic to sign-up to onboarding to engagement, leveraging ML, UX, and marketing. 
• Uplevel the skills and capabilities of your team members, including hiring and grooming top performers. 
• Collaborate with cross-functional leaders across the company to solve tough problems and meet company goals. 
• Narrate your vision to your team, senior leadership, and the broader organization

 SUCCESSFUL SENIOR DIRECTOR OF PRODUCT CANDIDATES HAVE:

• 8+ years in product development, in an agile environment
• Experience in growth–traffic optimization, SEO, AI-EO, onboarding, lifecycle engagement–are strongly preferred
• You can set strategic direction at the 3-year, 1-year, and quarterly timeframes
• You can provide the leadership, guidance, and feedback that helps your team ideate and launch new products and improve existing ones.
• You always refer to quantitative and qualitative data in making product decisions and have experience with analytics and research tools + methods and comfort with analytical tools
• You have a track record of creating quality consumer experiences that solve real user needs and drive business growth
• You communicate clearly and collaborate effectively with your partners and executives
• You have keen aesthetics and empathy, and a user-centered mentality
• You’re a strong partner to your cross functional teammates across engineering, design, data, business, and marketing.
• You’re a natural prioritizer, have great instincts when it comes to what matters, and have made tough but smart trade-offs. 
• You care about Outcomes over Outputs - goals matter more than the roadmap - and you think about roadmaps in terms of hypotheses not features.

WORK MODEL:

This role is Together@TKWW-eligible and based near one of our office hubs. You’ll be expected to work in the office two days a week as part of our hybrid work model.

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