About the role

Aplyr's Quick Take

This role is all about generating creative concepts and compelling brand narratives. You'll ideate campaigns and social content that resonate with audiences, focusing on cultural insights rather than traditional marketing metrics. It's an individual contributor position with a heavy emphasis on creativity and execution.

Good fit

Ideal candidates are seasoned creatives with a strong portfolio of impactful work, likely from agency or brand backgrounds. You should be quick-thinking, decisive, and able to produce fresh ideas that stand out.

Worth noting

The role is in-office four days a week, which may not suit those seeking full remote work. It explicitly avoids traditional marketing tasks like managing logistics or writing technical content, which could be a plus for creative-focused individuals.

Location: New York, NY (In-Office 4 Days a Week, Remote Fridays)

Department: Creative Team

Reports To: Executive Creative Director

Salary Range: $80,000 - $115,000 Annual Salary (Exempt Full-Time)

About the Role:

This is a pure-play ideation and conceptual role. You sit at the intersection of product innovation and cultural shifts. Your job is to turn clinical truths and human behaviors into brand-defining moments.

The Concept: You dream up the launch that doesn't feel like a pitch, the collab that feels like a glitch in the matrix, and the social formats people actually choose to watch.
The Voice: You don't just "write copy." You find the Hook. You write the three seconds of text that stop a thumb and the manifesto that makes our community feel seen.

Job Duties & Responsibilities:

Create the "What": From big campaign platforms to small, fast-moving social moments.
Find the Angle: Identify shifts in culture early and bring perspectives no one else in the room sees.
Turn Insight into Action: We don't care about generic "Gen Z" data. We care about human truths that can become tangible ideas.
Own the Spark: Bring ideas that are clear enough to execute immediately. You stay involved as they come to life to ensure the "soul" of the idea stays intact.

Who You Are

Taste over Credentials: You have an instinctive sense of what feels fresh and what is overdone.
Output over Process: You’ve created work that people actually noticed—whether at an agency, for a brand, or on your own.
Fast, but Decisive: You can generate 20 ideas to find the one that matters. You’d rather kill a "good" idea to make room for a "great" one.

What This Role Is Not

Managing timelines, Trello boards, or logistics.
Writing SEO blogs or technical ingredient lists.
Building 40-slide decks to explain the obvious.
Optimizing existing formats.

Expectations & Qualifications:

Experience: Generally 3–5+ years in advertising, copywriting, or content strategy, with a portfolio showcasing successful campaigns.
Platforms: Strong knowledge of TikTok, Instagram, and Meta advertising platforms.
Analytical Mindset: Proven ability to translate analytics into actionable creative improvements.
Communication: Excellent written and verbal skills, including the ability to present concepts clearly

Skills & Tags

go ai data analytics product

Aplyr's read

Bubble Skincare targets younger audiences with innovative skincare solutions, attracting creative professionals passionate about beauty and digital marketing.
Synthesized from recent postings & public sources

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