Social Media Analyst

About the Team

OpenAI’s mission is to ensure that general-purpose artificial intelligence benefits all of humanity.

The social media team’s ethos is to support OpenAI's mission and goals by clearly and authentically explaining our technology, values, and approach to safely building powerful AI. Our team is passionate about educating others, and are focused on community engagement — creating pathways for people to help shape the future of AI and educating them about important technological developments that will impact their lives. The purpose of social media is different here. We’re not focused on followers or likes; we’re focused on meeting people where they are at—both helping them with access to resources and tools they need to be successful in a world that’s rapidly changing, and staying attuned to their questions and concerns.

About the Role

As Social Media Analyst, Rapid Response you will be responsible for continuous monitoring of social and media platforms for OpenAI and senior executive mentions, emerging narratives, and reputational risk.

This role is designed for someone who is very online, deeply fluent in the dynamics of modern social platforms, and capable of identifying signals early — often before issues reach mainstream awareness. The Social Media Analyst will sit on our social media team within marketing and work closely with our strategic response team in communications.

You will play a critical role in ensuring leadership has confidence that emerging issues are being identified and evaluated in real time. Your primary responsibility will be signal detection, narrative analysis, and escalation judgment, not drafting responses. You will translate high-volume online conversation into clear insight for internal stakeholders, helping the organization understand what is happening, how quickly narratives are evolving, and whether escalation is required.

In this role, you will be responsible for:

Real-time monitoring

• Continuously monitor social platforms, forums, influential voices, and media for OpenAI, our product suite, and senior executive mentions

• Track emerging narratives, coordinated campaigns, and reputational risk signals across online ecosystems

• Maintain situational awareness across major platforms including X, Reddit, TikTok, YouTube, LinkedIn, and emerging channels

Signal detection and narrative analysis

• Identify early signals that may develop into reputational or policy issues

• Assess narrative velocity, amplification patterns, and potential impact across platforms

• Distinguish between organic conversation, coordinated campaigns, and algorithmically amplified narratives

Insights and internal intelligence

• Translate noisy, fast-moving online conversations into concise insights then produce short internal briefs, alerts, and summaries that enable shared situational awareness across teams

• Surface patterns and recurring narratives that may require proactive response or narrative strategy

Escalation and coordination

• Flag emerging issues to the Strategic Response team with clear context, risk assessment, and recommended next steps

• Track narrative evolution during active issues and identify inflection points requiring leadership awareness

• Ensure executives and partners have visibility in real time

Analytical monitoring

• Develop dashboards and analytical views of social conversation, narrative clusters, and sentiment shifts

• Generate periodic insights about ongoing conversations and trends

Operational improvement

• Contribute to the development of monitoring playbooks, escalation thresholds, and issue classification frameworks

• Support