About the role

Aplyr's Quick Take

This role is for an Interactive Designer focused on creating and adapting interactive advertising formats, primarily using HTML5 and design tools like Adobe Creative Suite and Figma. It's an individual contributor position where you'll be hands-on with design tasks, building banners and templates for various media channels.

Good fit

Ideal candidates have a strong background in graphic design with experience in digital advertising, particularly in programmatic formats. Proficiency in HTML, CSS, and basic JavaScript is essential, along with a collaborative working style.

Worth noting

The role emphasizes technical design skills and may require adapting to fast-paced project demands. It’s worth noting the focus on programmatic advertising, which may not appeal to all designers.

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Overview  

Interactive Designer: responsible for designing interactive creative formats within programmatic advertising, adhering to defined technical specifications. The role involves building and adapting HTML5 banners using tools like Google Web Designer, video assembles, static graphic adaptations, creation of reusable creative templates developing engaging formats, while leveraging proficiency in the Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, HTML, CSS, and basic JavaScript.

The key responsibilities for the role are:

Design programmatic formats across multiple channels on a variety of sizes and extensions, including display, video, DOOH, TV using tools like Adobe Suite and Figma.

Build programmatic formats across multiple channels on a variety of sizes and extensions, including display, video, DOOH, TV using tools like Google web designer and online platforms like Celtra.

Ensure the programmatic formats comply to the specifications required for each channel, considering weight, duration, size, resolution and clicks/links.

Build creative templates for dynamic campaigns.

Set up and/or upload creatives to adservers like Campaign Manager.

Tracker implementation for creatives that require them.

Set up dynamic campaigns for programmatic in adservers like Choreograph and Campaign Manager.

Work with development team in creative implementations.

Skills & Experience

Professional in graphic design, advertising, or related fields.

2 years in advertising/media agencies.

Proficiency in banner production tools like Google Web Designer.

Basic familiarity with HTML, CSS, Javascript.

Proficiency in Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects.

Proficiency in Figma.

Basic handling of Google and Microsoft suites for file management: spreadsheets, presentations, documents.

Conversational English.

Expected outcomes:

Deliver programmatic formats that work correctly for the intended platforms/environments.

Proficiency adapting graphic materials of a campaign visual into multiple formats and/or sizes.

Independency sorting assigned tickets for formats build.

Adaptability to work for multiple brands and markets.

Adserver management and tracking implementations.

Dynamic campaigns management.

Familiarity with the multiple formats of programmatic offered by the Creative Services team.
Skills & Tags
java javascript go rust ai data product design

Aplyr's read

WPP Media (GroupM) is a powerhouse in advertising, attracting professionals who thrive in dynamic, global marketing environments.
Synthesized from recent postings & public sources

What's promising

•GroupM offers a diverse range of roles across strategy, data, and creative fields.
•The company is part of WPP, providing access to a vast network of global resources.
•Strong focus on digital and programmatic advertising aligns with market trends.

What to watch

•High-pressure environment may not suit those seeking work-life balance.
•Complex organizational structure can lead to bureaucratic challenges.
•Frequent restructuring may cause job insecurity among employees.

Why WPP Media (GroupM)

•GroupM's scale allows for unparalleled access to global advertising data.
•Specialized roles in programmatic and digital media reflect cutting-edge industry practices.
•As part of WPP, GroupM benefits from a broad spectrum of marketing expertise.

Aplyr’s read is generated by AI from public sources. Was it useful?

About WPP Media (GroupM)

WPP Media (GroupM)

wpp.com

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WPP plc is a British multinational advertising and public relations company, known for providing a wide range of marketing and communications services.