About the role

Aplyr's Quick Take

This role is about managing marketing operations, specifically focusing on email campaigns and marketing automation tools. You'll be responsible for ensuring the marketing tech stack runs smoothly, maintaining data integrity, and supporting campaign execution and reporting. It's primarily an individual contributor role with some project management aspects.

Good fit

This position is ideal for someone with a few years of experience in marketing operations or automation, who is comfortable with technology and data analysis. A self-starter who can juggle multiple tasks and work collaboratively with teams will thrive here.

Worth noting

This is a new role, which could mean opportunities to shape processes from the ground up. The hybrid work model requires three days in the Toronto office, which may not suit everyone.

Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!

As the Manager, Marketing Operations, Campaigns & Email at Caseware, you’ll manage our global marketing automation solution and technology stack. Your work will help ensure that the tools and systems used by the global Marketing team run smoothly and contribute to efficient, data-driven marketing operations. Your priorities include maintaining database health; executing email and nurture programs; processing and accelerating leads; supporting campaign setup and tracking; and contributing to marketing reporting and KPI monitoring. You’ll also implement new tools and processes, ensure proper documentation and training materials are in place, and monitor existing systems to identify and resolve issues. Your focus will be on enabling modern marketing at scale by helping activate, integrate, and optimize technology, workflows, and best practices across the team. The ideal candidate is a self-starter with the ability to balance multiple priorities and collaborate with global teams to drive operational excellence.

❗This is a New Role

❗This is a full-time, permanent position.

Location:

This is a hybrid role requiring the successful candidate to work 3 days a week in our Toronto oﬃce located at 351 King St E, Toronto, ON.

Skills & Tags

ai data marketing

Aplyr's read

Caseware is a key player in financial software, attracting talent focused on innovation in audit and accounting technologies.
Synthesized from recent postings & public sources

What's promising

•Caseware offers a strong focus on AI-driven solutions, enhancing efficiency in financial services.
•The company is expanding its global presence, creating diverse opportunities for career growth.
•Caseware's commitment to innovation is evident in its diverse and specialized roles.

What to watch

•Limited public information about company culture and employee satisfaction.
•The competitive landscape in financial software may pressure Caseware to continuously innovate.
•Potential challenges in integrating AI technologies across traditional financial workflows.

Why Caseware

•Caseware specializes in audit and accounting software, setting it apart from general financial tech firms.
•The company has a strong emphasis on AI, particularly in data analytics and platform development.
•Caseware's global expansion strategy offers unique cross-border career opportunities.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Caseware

Caseware

caseware.com

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Caseware is a global leader in audit, accounting, and financial software solutions, providing innovative tools that help professionals streamline their workflows and enhance productivity.