AVP Co-Brand & Enterprise Lifecycle Marketing Analytics (L11)

Job Description:

Role Title: AVP Co-Brand & Enterprise Lifecycle Marketing Analytics (L11)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

• We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.

• We provide career advancement and upskilling opportunities for all to take up leadership roles.

Organizational Overview:

Our analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth

Role Summary/Purpose:

AVP, Co-Brand & Enterprise Lifecycle Marketing Analytics (Individual Contributor) role is a part of India Analytics Hub (IAH). The role will deliver on business and organizational priorities for Lifecycle Marketing, solve business problems with solutions that are powered by data and analytics. The model candidate must be a thought leader, hands on problem solver who can deliver actionable insights on Lifecycle Marketing Initiatives across the business, recommend best practices and solutions that drive better customer experience and improve Marketing ROI.  

Key Responsibilities:

• Drive Business Impact through Advanced Analytics

  • Identify opportunities to drive revenue growth, consumer engagement, and key portfolio outcomes.

  • Lead high-impact analytics initiatives across the customer lifecycle for existing customers (acquisition, engagement, spend, loyalty, and retention)

  • Translate compiled data into actionable insights that influence business decision-making

• Parter with External CoBrand Clients

  • Serve as a strategic analytics advisor to CoBrand partners

  • Influence partner strategy through data storytelling, performance insights, and opportunity identification

• Own End-to-End Delivery of Analytics

  • Oversee development of dashboards, models, and tools that proactively surface insights and drive profitable campaign decisions.

  • Ensure scalable, automated, and efficient analytics processes.

  • Identify algorithmic innovations and adjustments that improve run-time, augment code structure, and improve results deployment.

  • Identify errors, bugs, and other code related challenges that will help accelerate our ability to meet partner demand. 

• Champion Data Driven Decisioning

  • Promote best practices in analytics, experimentation, and measurement

  • Establish frameworks for KPI tracking, performance measurement, and ROI optimization

Required skills & Knowledge:

• Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience (Distance learning not valid), or in lieu of a degree 8+ years of relevant analytics/data science experience

• Minimum 4+ years of hands-on experience in SQL/SAS with ability to leverage advanced algorithms and be efficient in handling complex/large data

• Minimum 2+ years of solving open-ended business analytics questions independently

• Minimum 2+ years of designing and building dashboards in Tableau or Power BI

• 1+ years of experience presenting to senior leaders and stakeholders

• Should have experience working with cross-functional teams on business problems. Ability to translate complex analytical/statistical techniques into a simple language that cross-functional teams would easily understand.

• Excellent oral and written communication skills with ability to collaborate, articulate and present solutions cutting across functional teams in a simple yet compelling manner

• Background in customer lifecycle marketing campaign analytics (acquisition, spend, retention, loyalty, segmentation analysis, proper test & control setup, etc.)

Desired Skills & Knowledge:

• Analytics experience on CoBrand or Partner-based credit portfolios

• 2+ Years of experience in project management with ability to independently formulate objectives, lay out key milestones, deliver with high accuracy

• Proven ability to scale analytics solutions and reduce time to market.

• Knowledge of latest tools and techniques with ability to build proof of concepts rapidly

Eligibility Criteria:

Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience (Distance learning not valid), or in lieu of a degree 8+ years of relevant analytics/data science experience.

Work Timings:

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details. 

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (First Formal/Final Formal, LPP)

• L9+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.

• L09+ Employees can apply

Grade/Level: 11

Job Family Group:

Data Analytics